The Communications Lab Logo Design Contest

The Communications Lab has selected their winning logo design.

For $280 they received 138 designs from 25 different designers from around the world.
Contest
Logo Design Brief Hide
rbaz
Dominican Republic

Slogan

Hybrid Think Tank

What We Do

The Communications Lab is a hybrid between a think tank and a consulting firm.
We offer consulting and tailored made services that no other PR, Marketing or Advertising firm offers.
Our team is formed by several independent firms in every field of communications such as: politics, advertising, public relations, marketing, design and journalism.

Industry

Consulting

Top Three Things to Communicate

#1 - Creativity & Originality
#2 - Experience & Trust
#3 - Entrepreneurialship & Intelligence

Our Target Audience:

The Communications Lab works mostly in the Dominican Republic but this SHOULD NOT be taken into consideration because we are currently working on expanding to central and south America. Also, some work has been done in the United States. For those reasons, the logo SHOULDN’T have a cultural distinctive.

Mostly our audiences are:
Corporate CEO’s and Managers.
Politicians (senators, congressmen, and secretaries of state) and Journalists.

CEO’s and Managers are educated and well travelled individuals. Their age ranges from 40 to 60 years old; the age range for politicians would be from 40 to 70.

Color Preferences

The background of the logo should be white, but suggestion can be made although it is important to mention that most likely a white background will be chosen.

Can Use: Red, Orange, black, white, blue, and grey
MUST NOT USE: Pink, Purple, brown

Our Ideas and Additional Information:

The phrase “Hybrid Think Tank” must be included; my idea is that is it should be below “The Communications Lab”, but I am open to any new suggestions, but never on the top.

As said in our company description, we don’t consider ourselves a firm or advertising agency… we offer originality, difference and value added.

We like to break rules by creating and implementing new ideas and services… This allows us to be different from all those that call themselves our competitors and, most of all, allows us to give our clients new, fresh and original ideas, products and services.

Besides the typical media, we also use non traditional media.

An important fact is that we are disciplined and each of our associate companies, has been know to be the best (or at least the most original) at what they do (design, politics, law, Public relations, marketing, etc)

I had previously said that I wasent going to post any web sites for refference, but here are two options that I really like, but please dont forget the “STYLE SLIDERS” that I indicated.

http://www.perrierskin.com/
http://www.creativefirm.com/

I was thinking the "Hybrisd Think tank" could be made with a handwritten font like The part in a handwritten font can be something such as: http://www.leoburnett.com/ .... Also in another color such as orange... something that gives it a craziness touch to the seriousness of "The Communications Lab"

Themes

Colorful
Bright
Serious
Modern
Refined
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Discussion

Discussion

rbaz
Dominican Republic
#1, #2 and #3: These options concentrate all the efforts in the symbol. Please focus more on the name “The Communications Lab”.
The symbol should add value to the name, and no the other way around.
Adding the “a” to “Hybrid Think Tank” was great… I loved the way it looks and sounds.
Also, the font should have more impact.

Thank you!
12 years ago
rbaz
Dominican Republic
TO ALL: Here are some logos that might help out. bY NO MEANS SHOULD THE OPTIONS BE MADE SIMILAR, BUT SOME IDEAS CAN COME UP.. THESE ARE LOGOS THAT WE LIKE.

http://www.perrierskin.com/
http://www.creativefirm.com/

12 years ago
rbaz
Dominican Republic
TO ALL: The use of lab instruments and other objects such shoudent be used. Maybe something VERY VERY original.
12 years ago
rbaz
Dominican Republic
TO ALL: here is another way to describe “The Communications Lab”
The Communications Lab is known for its discipline as well as for its originality and out of the box ideas.

We are extremely contrarian to all the common practices in the consulting Industry.

The Communications Lab is known for its craziness as well as for its seriousness while delivering value added ideas and services to its clients.

We are formed by all types of firms such as: Design, advertising, Public Relations, Political Science, Marketing, etc etc etc.

What makes us different from consulting firms is that we gather many ideas, fro many different kind of minds. We DON’T OFFER COUR CLIENTS PROPOSALS, WE OFFER THEM IDEAS!!!
12 years ago
rbaz
Dominican Republic
TO ALL: my sites for refference....

http://www.intelg.com/

But I insist... use these sites only as refference of the kind of logos we like... We are expecting something serious, but original at the same time.... Crazy, but disciplined!!!

We know its hard, but we are sure that you will all manage!
12 years ago
rbaz
Dominican Republic
TO ALL:
How about a new idea... The work Hybrid of any other could be "handwritten".... lets see how that looks... it would give it a funky, original and creative touch to the seriousness and elegance.
12 years ago
rbaz
Dominican Republic
#9: I liked the way you played with the word "The"
12 years ago
rbaz
Dominican Republic
TO ALL: If you have something original, serious and crazy that doesn’t have to do anything with the referrals I gave you, please feel free on sending it… we are open to new ideas.
12 years ago
rbaz
Dominican Republic
#15, #16 and #17: Please don’t use Lab equipment or light bulbs.

TO ALL: Number #10 has been the closest one up until now… Although I would like to see some word or words in handwritten fonts…. Maybe “Hybrid Think Tank” or just the word “Hybrid” or “Think Tank”… Let’s try to work around this idea… also, the handwritten part could be in orange or in some hype color that gives the whole seriousness a touch of originality and craziness.

The Speech marks (little blue tornados on the “o”) are good but need some work… But if we add some handwritten words like suggested, “The Communications Lab” should have any distinctive… Just some nice font and color as it is.
12 years ago
rbaz
Dominican Republic
TO ALL: The part in a handwritten font can be something such as: http://www.leoburnett.com/

One again, please take the web site only as reference…

As said, that part could be in orange or in some other color the gives a cool contrast vs the seriousness of “the Communications Lab”


12 years ago
rbaz
Dominican Republic
#18, #19 and #20: these optiones arent at all what I need....

Please dont use Idea Symbols...

Please send something more close to #10 with more of the ideas I gave.

Thanks...
12 years ago
rbaz
Dominican Republic
#21: This option is closer to what I am looking for… if possible, could you use a different font for “Hybrid Think Tank”???.. for example: http://www.leoburnett.com/ something that looks more funky… Also… The color used for the “c” isn’t very attractive… please use an orange more like: http://www.compratuorange.com/images/noticias/orange.jpg
or any other color that looks funky.
12 years ago
rbaz
Dominican Republic
To all: Another reference to the hadwritten font proposed for "Hybrid Think Tank": http://www.gmkfreelogos.com/es-download-logo-84696-Ogilvy.html
12 years ago
rbaz
Dominican Republic
12 years ago
rbaz
Dominican Republic
#25: the idea is there…. Its just a matter of seeing more option for “The Communications Lab”..
For “Hybrid Think Tank”… are there other option of handwritten funky fonts???
12 years ago
rbaz
Dominican Republic
#25, #27 and #31: these options are the general idea…. Please play around with colors and handwritten fonts… although I would like to see new ideas as a results of your imagination…. I am opened minded.
12 years ago
rbaz
Dominican Republic
#38.. this is the proof that I am whilling to consider new idea... I wasent interested in lab equipment but this idea is very original and gives the human touch was looking for..
12 years ago
rbaz
Dominican Republic
#14: The bottle is very original.. although it need more work to make is stand out... more ideas are welcomed... Also the font doesent drive me crazy... please send more options as well.
12 years ago
rbaz
Dominican Republic
#53: the ideas is great... Please send more color options.

12 years ago
rbaz
Dominican Republic
#14: You can maybe use the same fonts used in "communications" for logo #48 or #49.
12 years ago
RaspyDesign
United States
nice designs designabot!
12 years ago
designabot
United Kingdom
thanks Rapsy! ; )
12 years ago
bluejet
Australia
yes very nice designabot
that sort of quality, puts others off entering.
great design
12 years ago
designabot
United Kingdom
lol, thanks to you also bluejet!
12 years ago
charcoal
New Zealand
brilliant concept designabot, congrats
12 years ago
designabot
United Kingdom
thank you very much Charcoal : )
12 years ago