Sustainable AthertonLogo Design Contest
Logo Design Contest
Contests / Sustainable Atherton
Sustainable Atherton has selected their winning logo design.
For $675 they received 115 designs
from 17 different designers from around the world.
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Logo Design Brief
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Client
Slogan
Preserve, Protect, Progress
What We Do
Sustainable Atherton is a municipal sustainability and climate action brand for the Town of Atherton, California. The aim of this logo is to create something that has an environmental feel but really represents the town with local symbols and iconography.
Industry
Color Preferences
Please ground the logo in a deeper green, like #39522b but you can alter it brighter as needed. Please then weave in these secondary colors: f47b31, f9e304, #573832, and a deeper red. All colors can be altered as needed, and more can be added in, but these should be your base.
Our Ideas & Additional Information
The logo should be badge style, see the "All-In Clark County" logo as a reference. All logos should have the full name and tagline on there.
Overall notes:
-Utilize local elements, like the trees and buildings attached
-We'd love to see some more nature-based options, and then some more urban options so we can see these variations. Ultimately, some combination of both would be ideal. (Trees are important to this community, specifically Coast Live Oaks, Scrub Oaks, and White Oaks.
Please feel free to come up with original ideas, here are two of our initial thoughts:
-A view of the street with a tree in the foreground, with the city hall to the right and the historic train station to the left, with the biker in the middle. (See the attached photo for this exact reference)
-A tree curled around the badge with some of the town buildings or landmarks (like the water tower)
Overall notes:
-Utilize local elements, like the trees and buildings attached
-We'd love to see some more nature-based options, and then some more urban options so we can see these variations. Ultimately, some combination of both would be ideal. (Trees are important to this community, specifically Coast Live Oaks, Scrub Oaks, and White Oaks.
Please feel free to come up with original ideas, here are two of our initial thoughts:
-A view of the street with a tree in the foreground, with the city hall to the right and the historic train station to the left, with the biker in the middle. (See the attached photo for this exact reference)
-A tree curled around the badge with some of the town buildings or landmarks (like the water tower)