Steinbock ApplicationsLogo Design Contest

Logo Design Contest
Contests / Steinbock Applications

Steinbock Applications has selected their winning logo design.

For $300 they received 230 designs from 21 different designers from around the world.

Logo Design Brief

Client
Switzerland
What We Do
We code smartphone/tablet apps for corporate clients.
Industry
Technology
Color Preferences
So far we've been using Apple's Cayenne colour RGB (128,0,0), with white. It can stay this colour, or be something completely different. The Swiss flag is red and white, and the Steinbock is a Swiss animal, that's our thinking with the red and white. It would be nice if it worked in black and white as well as colour.
Our Ideas & Additional Information
Logos we like:
Northface, Mammut (durable, reliable), Apple (modern, simple).

Adjectives we like:
Nordic, alpine, stylish, reserved, isolated, reliable, but:
new, alternative, not too hipster.

Fonts we like:
We like the Helvetica/Helvetica Neue font family, maybe with a tighter kern? The company is called "Steinbock Applications", but this can be shortened to just "Steinbock".

The Steinbock animal:
The steinbock is a Swiss ibex, it's an isolated animal up in the cold mountains, doing it's own thing and not giving a damn about the busy world below. It'll navigate a cliff's edge with ease, but doesn't show off about it. It's hardy, durable, almost reclusive. A bit like the Clint Eastwood brand: strong, gets things done, but is reclusive, not a show-off - quietly confident.

The Swiss Brand:
We're based in Basel, northern Switzerland. The Swiss have a reputation of producing quality (but expensive) products. We would like to tap into that, but would prefer not to use the Swiss flag. We like elements of the "Swiss Style".

We like the feel of these too:
http://inspcollection.com/post/2482126514/nich-hance-mcelroy
http://visualcollectibles.tumblr.com/post/29538681878
http://beau-spectacle.tumblr.com/post/31360683574
Would the logo match these?

The market:
The principal market is corporate execs and start-up CEOs (we do design apps for public sale, but really our focus is on getting private clients). However, the logo should almost be targeted at trendy 20-30 year olds, giving the impression that this is a "cool brand". Consider yourself, as a designer, a potential client. Would it impress you and other designers? Would you hire us to develop your iPad app portfolio? Our brand identity should be young, cool, artistic - our clients (typically older) should feel that they're on the crossroads of the latest technology and trendy.

The logo should say "we are strong, reliable, beautiful" and a bit of "we are sexy and we know it".

http://en.wikipedia.org/wiki/File:AlpineIbex.jpg

Thanks very much, really looking forward to seeing your stuff!
Themes
Simple
Modern
Masculine
Luxury
Secure

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion





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11 years ago
 
Client
Really like a lot of these designs. Could I see some featuring a steinbock? Or the horns of a steinbock?
11 years ago
 
Client
Thanks for the designs so far. We were discussing and we like:
- Helvetica, Helvetica Neue fonts or similar, tightened kern
- The red and white seems like the way to go, but open to other colours
- We'd like to see what you can do with the full animal, an outline like in the Mammut logo, or just the head.
- The animal should be the central eye-catcher, so it could stand alone if need be, complemented by the Steinbock text
- We prefer "Steinbock" to "Steinbock Applications"
- Steinbock horns are ridged, if you could include this, great

We really appreciate the effort you've put in so far. Thank you.

11 years ago
 
Client
Thank you to everyone who has submitted so far.
11 years ago
 
Client
Hello - thanks for the recent submissions.

I've uploaded two further images to the brief - the first is of a steinbock lying down, the second is of the mammut logo. I don't own the rights to either image.

Thank you.

Duncan
11 years ago
 
Client
Thank you for the recent submissions.

Could we see more pictorial logos, including the head / body of the steinbock like in #98, also #108, #109 but with more of the animal?

Thank you.
11 years ago
 
Client
Thanks for the images of the steinbock, really great.

What about using a front-on view instead of profile?
11 years ago
 
Client
Thanks very much for all the entries. Best of luck in the future.
11 years ago
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