Steinbock ApplicationsLogo Design Contest
Logo Design Contest
Contests / Steinbock Applications
Steinbock Applications has selected their winning logo design.
For $300 they received 230 designs
from 21 different designers from around the world.
Logo Design Brief
Edit
Client
What We Do
We code smartphone/tablet apps for corporate clients.
Industry
Color Preferences
So far we've been using Apple's Cayenne colour RGB (128,0,0), with white. It can stay this colour, or be something completely different. The Swiss flag is red and white, and the Steinbock is a Swiss animal, that's our thinking with the red and white. It would be nice if it worked in black and white as well as colour.
Our Ideas & Additional Information
Logos we like:
Northface, Mammut (durable, reliable), Apple (modern, simple).
Adjectives we like:
Nordic, alpine, stylish, reserved, isolated, reliable, but:
new, alternative, not too hipster.
Fonts we like:
We like the Helvetica/Helvetica Neue font family, maybe with a tighter kern? The company is called "Steinbock Applications", but this can be shortened to just "Steinbock".
The Steinbock animal:
The steinbock is a Swiss ibex, it's an isolated animal up in the cold mountains, doing it's own thing and not giving a damn about the busy world below. It'll navigate a cliff's edge with ease, but doesn't show off about it. It's hardy, durable, almost reclusive. A bit like the Clint Eastwood brand: strong, gets things done, but is reclusive, not a show-off - quietly confident.
The Swiss Brand:
We're based in Basel, northern Switzerland. The Swiss have a reputation of producing quality (but expensive) products. We would like to tap into that, but would prefer not to use the Swiss flag. We like elements of the "Swiss Style".
We like the feel of these too:
http://inspcollection.com/post/2482126514/nich-hance-mcelroy
http://visualcollectibles.tumblr.com/post/29538681878
http://beau-spectacle.tumblr.com/post/31360683574
Would the logo match these?
The market:
The principal market is corporate execs and start-up CEOs (we do design apps for public sale, but really our focus is on getting private clients). However, the logo should almost be targeted at trendy 20-30 year olds, giving the impression that this is a "cool brand". Consider yourself, as a designer, a potential client. Would it impress you and other designers? Would you hire us to develop your iPad app portfolio? Our brand identity should be young, cool, artistic - our clients (typically older) should feel that they're on the crossroads of the latest technology and trendy.
The logo should say "we are strong, reliable, beautiful" and a bit of "we are sexy and we know it".
http://en.wikipedia.org/wiki/File:AlpineIbex.jpg
Thanks very much, really looking forward to seeing your stuff!
Northface, Mammut (durable, reliable), Apple (modern, simple).
Adjectives we like:
Nordic, alpine, stylish, reserved, isolated, reliable, but:
new, alternative, not too hipster.
Fonts we like:
We like the Helvetica/Helvetica Neue font family, maybe with a tighter kern? The company is called "Steinbock Applications", but this can be shortened to just "Steinbock".
The Steinbock animal:
The steinbock is a Swiss ibex, it's an isolated animal up in the cold mountains, doing it's own thing and not giving a damn about the busy world below. It'll navigate a cliff's edge with ease, but doesn't show off about it. It's hardy, durable, almost reclusive. A bit like the Clint Eastwood brand: strong, gets things done, but is reclusive, not a show-off - quietly confident.
The Swiss Brand:
We're based in Basel, northern Switzerland. The Swiss have a reputation of producing quality (but expensive) products. We would like to tap into that, but would prefer not to use the Swiss flag. We like elements of the "Swiss Style".
We like the feel of these too:
http://inspcollection.com/post/2482126514/nich-hance-mcelroy
http://visualcollectibles.tumblr.com/post/29538681878
http://beau-spectacle.tumblr.com/post/31360683574
Would the logo match these?
The market:
The principal market is corporate execs and start-up CEOs (we do design apps for public sale, but really our focus is on getting private clients). However, the logo should almost be targeted at trendy 20-30 year olds, giving the impression that this is a "cool brand". Consider yourself, as a designer, a potential client. Would it impress you and other designers? Would you hire us to develop your iPad app portfolio? Our brand identity should be young, cool, artistic - our clients (typically older) should feel that they're on the crossroads of the latest technology and trendy.
The logo should say "we are strong, reliable, beautiful" and a bit of "we are sexy and we know it".
http://en.wikipedia.org/wiki/File:AlpineIbex.jpg
Thanks very much, really looking forward to seeing your stuff!
Themes
Simple
Modern
Masculine
Luxury
Secure
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