What We Do
Split Rock is a real estate investment and management firm. Given the nature of the firm, there is no true "target audience" in the traditional sense. However, the audience we care about for this logo includes independent investors, real estate brokers, tenants, and potential future employees.
Our Ideas and Additional Information:
The company name 'Split Rock' is a reference to the Split Rock Lighthouse in Minnesota... we are potentially open to a logo that uses the lighthouse/mountain/rock/cliff imagery of that real location, but simpler imagery of a rock that is 'split' in some way may be preferred. In the attached images you can see the rough versions that I drew up, and we ended up liking the rock one more than the lighthouse one.