SplitRockREP

Arbor Development Partners, LLC, is a Pittsburgh-based real estate development firm specializing in the creation of active adult, market-rate, and affordable housing developments. Arbor is looking to capitalize on the high demand for new construction (both market-rate and affordable products — sectors experiencing strong local and national demand) through the use of modular (off-site) construction which reduces costs and accelerates project timelines. Additionally, our strategic partnership with local government leaders provide Arbor with a competitive advantage. These factors position the Company for sustained growth and diversified revenue streams. The target audiences to keep in mind for our logo fall into two groups; 1. tenants of our housing developments and 2. business partners in our development process (including equity investors, banks/lenders, local political figures, and other businesses we will work with to create high-quality and sustainable modular developments with). Both groups should view Arbor as a trustworthy developer that represents experience and attention to detail.

Split Rock is a real estate investment and management firm. Given the nature of the firm, there is no true "target audience" in the traditional sense. However, the audience we care about for this logo includes independent investors, real estate brokers, tenants, and potential future employees.