SparkplugsLogo Design Contest

Logo Design Contest
Contests / Sparkplugs

Sparkplugs has selected their winning logo design.

For $375 they received 233 designs from 31 different designers from around the world.

Logo Design Brief

Client
South Africa
Slogan
A brighter future starts here
What We Do
Sparkplugs positions bright and young driven job seekers, within the dynamic and growing call centre industry in South Africa
Industry
Service Industries
Color Preferences
We are open to ideas that convey the personality of the brand: Street-wise
Alive with possibility
Happy-go-lucky
Sharp
Tongue-in-cheek
Tech-smart

This brand would be friends with - nike, apple, instagram, spotify, sony, virgin, red bull
Our Ideas & Additional Information
What we don’t want to see:
No plugs
No lightbulbs
No sparks
No cables (charger cables, plugs and cables)
No illegible copy/fonts

I have uploaded a number of logos we like the style direction of - PLEASE look at these
Themes
Modern
Simple

Entries

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Discussion

 
Client
If you have not looked at the logos we uploaded as reference please do. We really don't want to look like every other recruitment company out there - we need something bold, memorable/iconic, and even slightly street/edgy
12 years ago
 
Client
Can we also play around with upper-case
12 years ago
 
Client
We are also happy to look at placement of 'SPARK' above 'PLUGS' - also note the 'PPL (people - i.e. the 'P' from spark and the 'PL' from plugs)' - this could be something to play with in design considering we are all about finding great people jobs at vibrant companies
12 years ago
 
Client
I will re-rank at about 4pm South African time today as I am in a meeting till then. Logos coming in are still too masculine, and tech/IT feeling and we are missing a lighter, fresher angle. I'd also like to see a more quirky use of modern colors...be that lime, neon yellow and grey. I'm worried the black, red, traditional orange is still looking conventional.
12 years ago
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