South Street Strategy GroupLogo Design Contest

Logo Design Contest
Contests / South Street Strategy Group

South Street Strategy Group has selected their winning logo design.

For $375 they received 240 designs from 44 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are a management consulting firm that helps companies develop growth strategies and improve their value delivery; in both cases, we believe a market/customer centric approach leads to more effective strategies.
Industry
Consulting
Color Preferences
Our parent company has an orange themed logo. We prefer to use the same color palette as them, but not necessarily the orange. Perhaps Blue? Or Green?
Exact color palette below in Logo Considerations & Color Palette.PDF.
Our Ideas & Additional Information
www.cmbinfo.com is the website of the parent company

Of course, the obvious ideas have to do with street signs, cross roads, etc. But please surprise us!
Themes
Necessity
Masculine
Simple

Entries

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Discussion

 
Client
Wow, already some great entries. Thanks!
Feedback: We like how some of the entries pick up on the reflective/shadow element of our parent company CMB's logo (entries #4, #8 and #1, #2). All have utilized the three S's in the name too, which is interesting....open to more of these as well as totally different approaches. Hope that helps.
14 years ago
 
Client
We like some of the entries, but would also love to see some concepts that move away from the three S's, perhaps playing off of the name's suggestion of place, signs/direction, movement, roads as well as the idea of improving business.
14 years ago
 
Client
On concept #1 and #2, we liked the echoing the parent logo in shape, color, reflective highlight, etc. Perhaps the S was a bit too stylized but we did like how it suggested a dollar sign as well. Hope that helps.
14 years ago
 
Client
Some thoughts:
-- We like some of the name treatments that place different emphasis on the words. For example, we liked the way in which the #35 and #36 (and #24) emphasize South Street Strategy with Group in a different color and emphasis. Also find those with South Street separated in emphasis interesting (#28, 29, 30). We would love to see some of the other designs with these kinds of name treatments on the text.
-- Colors: One thing we like about #24 and #2 is the use of the color palette (number 24 utilizing multiple ad #2 using one) of our parent company. Others it appears to use different colors. It would be great to see some of these in different color treatments. For instance, #2 in different colors from the palette. For example, it was nice to see #30 and #28, essentially different color treatments of the same logo.
Still looking to see some totally different takes on the name for comparison. Thanks!
14 years ago
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