South Street Strategy GroupLogo Design Contest

Dear South Street Strategy Group,

I present to you my entries to your contest. The concept draws from the Chadwick Martin Bailey logo, so that they can complement each other if necessary, but the globe graphic element is distinctive enough to work on its own.

To see my entries large and uncompressed, along with a side-by-side view with the parent company logo, please visit http://www.benjaminmartinek.com/lt/southstreet/

Please let me know if you want to see any changes made on my concepts. I'm looking forward to hear your feedback!

(This comment references Entry #1 and #2)

Dear South Street Strategy Group,

based on your feedback, these are my new submissions. The 'S' in the previous submission was only meant to be subtly implied, I don't think the icon should necessarily reflect any letters from the company's name.

These new logos share something with the last ones, but they are much more subtle. Notice that my submissions are the only ones that make any effort to pair the typography of your company with the typography of the parent brand - I think that's something you should look for.

To see those new logos large and uncompressed, along with a side-by-side view with the parent logo, please go to http://www.benjaminmartinek.com/lt/southstreetv2/

I'm looking forward for your next feedback!

~Ben

(This comment references Entry #43 and #44)

After your feedback considering the color palette, I also enclose some experimentation with the color palette and the #2 entry. Those colors together produce more dramatic results, my past entries were meant to imply coolness and calm instead, but you decide what you think works best.

Please let me know which color combination you think looks best.

(This comment references Entry #45)