Sil-CushLogo Design Contest

Logo Design Contest
Contests / Sil-Cush

Sil-Cush has selected their winning logo design.

For $375 they received 104 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Pressure sore reducing silicone cushion for horse saddles and saddle pads.
Industry
Sport
Color Preferences
Natural colors and earth tones. It needs to be noticable but not clash when used as a hang tag on a variety of brown and black leather western saddles.
Our Ideas & Additional Information
We like negative space images. (Though this is not required.)

This product is to protect the horse, not the rider. Sil-Cush is added to the "bars" on the underside of the saddle. Testing has shown that it reduces 90% or greater the occurance of pressure sores and tender spots.

You can visit our website: www.sil-cush.com for reference on the product. This is a poorly done site, and we are not pleased with our current logo / branding. We recognize this, and that is why we are going through this process. Please use the site for your data and information reference not design reference. The current logo is being scrapped.
Themes
Luxury
Simple
Classic
Adventure

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Discussion

 
Client
One more thing. Please include the "Registered Trademark" symbol after the name.

When we stated that we like "negative space images" in the brief, we do like the ideas that have come forward thusfar. However, just to clarify, we were thinking more of the hidden negative space images, such as the arrow in the Fedex logo or the eleven in the Big Ten logo. However, again, this is not required and may not even be possible in this situation.

You can read more about our silicone cushion products here at www.silairfoam.com. SiL-AiR is the brand we use to market this product in other categories. You can also see some pictures of the product. Please do not use the SiL-AiR logo as a guide, only the concepts. We may start a tournament to revamp the SiL-AiR logo at some point.
12 years ago
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