My first concept for your logo. A logotype which will translate well to swing tags and the saddle bars themselves. 'Sil-Cush' in a cursive/comfortable font to emphasize the comfort and padding. Happy to make changes and welcome your feedback.
We agree this would look good on hang tags. We like the simplicity of it. We think the cursive could translate well for this customer. However, it is still easy to read, which is critical. We could also see this logo stamped into or added onto products easily.
Our only constructive criticism was that when we filed the brief we asked for a pictorial mark. We still feel like that is the direction we are leaning. However, we do like your mark, and we appreciate that given the simplicity and recognizability of the typeface, we would have the option to use only the lettering, without a pictorial, in certain circumstances.