Honestly, my initial reaction to this was not the most positive. I think the cloud was throwing me off some visually. However, as I have shown this to the team, they have liked the concept. It is growing on me. What we like the most is that there is a clear message and "story" in the logo. From a sales point of view, I can clearly see using a logo like this as a talking point on making a sales pitch. One thing I think is a must is that the letter font needs to be more distinguishable so that we can use it without the complete logo and still have some recognizability. However, we do not want to get too busy with the font either, because that could take away from the overall mark, especially in this case.