Siam Society Sauces Logo Design Contest

Siam Society Sauces has selected their winning logo design.

For $275 they received 80 designs from 20 different designers from around the world.
Contest
Logo Design Brief
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Paul Van Slyke
United States

Slogan

?????????

What We Do

We make and distribute Thai Specialty Sauces. Other info: We loved our current/old logo, but it may infringe on a subsidiary business which has been sold to an outside investor. We would like to have something in a similar fashion, but significantly different so that we are not infringing on our old business. The official name of the new company will be Siam Society Sauces or Cy'am Society Sauces. The font we used in the old logo was univrs.
We'd like to see samples of a red background and black font and logo. Just a thought. No need to keep the abstract flame.
If inspiration strikes, don't lock yourself into what we had in the past. We may also want to include the thai lettering (?????????) under the company name Siam Society Sauces. Perhaps use the Thai script as a slogan.
Cheers,
Paul

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Quality
#2 - Gourmet lifestyle
#3 - Luxury and leadership

Our Target Audience:

Grocery store shoppers in higher end locations such as Whole Foods, New Seasons, gourmet specialty stores, etc.; income level $60K+; college degree; interested in travel, culinary adventure and considers themselves foodies .

Color Preferences

Red & Black. (Passion, love, and luxury) Not locked into these colors, so feel free to break away from the logo we have included for reference.

Our Ideas and Additional Information:

Yes. Current Logo: www.siamsociety.com/1.jpg
Sauce Labels: www.siamsociety.com/label1.pdf
Sauce Labels: www.siamsociety.com/label2.pdf

Themes

Modern
Exotic
Adventure
Simple
Bright
Loud
Luxury
Serious
Refined
Elegant

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Ranking designs regularly will encourage participation and keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closed it will enter a Judging phase. You can re-rank designs while in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
12 years ago
Paul Van Slyke
United States
After further consultation, the Thai Script would make more sense if we added "Thai Food" to the rest of the Thai phrase like this: สยามสมาคมอาหารไทย

Thank you!
12 years ago