SDS Logo Design Contest

SDS has selected their winning logo design.

For $300 they received 412 designs from 54 different designers from around the world.
Contest
Logo Design Brief Hide
Geoff Russell
United Kingdom

What We Do

Training and Security Systems Integration for the protection against the threat of terrorism.

Industry

Technology

Top Three Things to Communicate

#1 - Dependable and thorough
#2 - The highest level of technology
#3 - Traditional values - moral and uncompromising

Our Target Audience:

Large corporations, Banks, Government, Police, Armed Forces, Security Companies, Government Agencies, United Nations, Anywhere that people are vulnerable to terrorist threats.

Color Preferences

UK Colours Blue, Red, White

Our Ideas and Additional Information:

The company is a high end Systems Integrator, the current logo can be seen on the website sdsgroupltd.co.uk, the new logo is the first step in the redesign of all literature and the site.

Themes

Necessity
Serious
Refined
Secure
Masculine
Colorful
Classic
Elegant

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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New
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Discussion

Discussion

ZeroG
United States
Posting more about what you are looking for will go a long way in helping to design the same. If this #1 is not close, just let me know what you don't like or what you do like and we will go from there.
12 years ago
Geoff Russell
United Kingdom
Hi Zero G, As I mentioned in the comment we do not want to use the Group Ltd words just SDS on its own, as mentioned in the brief we are looking for a coat of arms type impact where the logo at first glance looks like we are experienced and provide reliable and quality advice and products, we only offer the best and latest in equipment and only the very latest and up to date training as we are in a very risky field, we are protecting people from the unthinkable!
12 years ago
Geoff Russell
United Kingdom
Hello designers, Thank you for your ideas, nothing has rung the bell yet I am sorry to say, but I am sure you all have some great ideas on their way to us? Tell me what else you need to know to help you get closer to what we are looking for. 3 days to go, come on I am sure one of you will be able to create what we are looking for and win the prize! Good luck Geoff from SDS
12 years ago
Sandhya
Hong Kong
Can you give us one example of what you like....
12 years ago
Geoff Russell
United Kingdom
Hello we have extended the time for the competition as this is our first and we were only starting to get the hang of it this weekend. Tuhinadash thanks for your request, I have put a lot of information in the guide plus I comment when you make a submission, send me something and I will respond. Thanks Geoff
12 years ago
Geoff Russell
United Kingdom
Hello Everyone, the time is getting tight now, we still do not have the right feel yet! I have ranked a number of you but still the key is missing please keep trying I will keep an eye on it up to the last minute! Geoff
12 years ago
Geoff Russell
United Kingdom
Hello contestants. We have come to the end and I thank you all for your contributions! There have been some pretty amazing ones. We now need to judge the results and declare a winner, the trouble is with the change in specification and the amount of info I fed everyone we ran out of time and we didn't really get a clear winner, we have a few more days before we have to officially declare, so if you still wish to participate please keep the entries rolling in. The Red White and Blue colours are not the keys the style is! I hope one of you can hit us with the right solution! Thanks Geoff
12 years ago
romasuave
United States
Geoff, you will need to extend the contest if you want further submissions to be entered, it is now in the "Judging" phase so that prevents new entries from being submitted. Cheers.
12 years ago
Geoff Russell
United Kingdom
Hello contestants please go to: http://www.sdsgroupltd.co.uk/index.htm We have decided that as the logos entered so far do not come close to what we are looking for, we would like to style the logo similar to what we have already but make it less dark and forbidding, we need it to be clean and sharp. plus we are dropping the group ltd. We look forward to your responses. Thanks SDS - Geoff
12 years ago
Tyler
Canada
Please note that during contest times communication will be limited to the public contest discussion areas, this is to keep a level playing field for all. It just went into effect this morning. My apologies for any inconvenience.
12 years ago
Tyler
Canada
Feature removed by popular complaints. =)
12 years ago
Geoff Russell
United Kingdom
Hello everyone, I have asked my marketing team to vote on the submissions so far and have therefore ranked them as of this morning, number one was voted for the log but the text in numbers 2 and 3 were preferred, so I am sure it will not stay like this as we receive more entries. Thanks Geoff
12 years ago
kadoa
United Kingdom
Don't worry, he's marking them all not interested, they already have their final choices and closed minds.
12 years ago