Our Target Audience:
We book the world, but the common denominators among our clients are that they’re well-traveled, well-educated and with the means and interest to do things in an upscale way. Many are baby boomers, but some are honeymooners or young families.
White, black, metallic silver and/or gold. If another color is desired, taupe. Actually, taupe with silver might be the best bet.
Our Ideas and Additional Information:
Dec 13 EDIT(b): There can sometimes be discrepancies in how we see and describe colors. What I call "taupe," some may think of more as gray, or call it a warm gray. If you go on our website and scroll down, you will see the color taupe that I have in mind. www.schecktrek.com. Hope that helps!
Dec 13 EDIT(a): We've decided that we would like for all of SCHECKTREK to be in upper-case letters, but we'd like the S and T to be larger than the other letters.
Also, I'm very much leaning toward a taupe background with metallic silver. Metallic gold, black and/or white can be added according to what you feel your design needs. Thanks again to all the talented designers who are participating!
Dec 12 (b) EDIT: I added IMG-0046, the logo of Cliveden House.
Dec 12(a) EDIT: Ignore the "Style Inspiration" logos in favor of the attachments. I've added Logos 6, 19, 23, 24, 29 and 32 (and removed some others). Perhaps my favorite is #31. If Logo 6 is of interest to you, it should be a simplified version, probably in taupe and metallic silver, with black and/or white. Thanks to all who are participating, and good luck to you all!
Dec. 11 EDIT: Sorry I failed to mention it earlier, but we'll need vector files.
Also, the best direction I can give you is to look at the logos I've attached. There are flourishes and curlicues. One might say that they have a bit of a French look. I hope that will help you to hone your efforts. Thanks! ~ Vicki
For reference, here’s our website: www.schecktrek.com.
- Please, no travel-related pictures, e.g., planes, ships, etc.
- Depending on which works better with the design, name can be ScheckTrek (note capitalization if not all caps) or ScheckTrek Travel. (Also note spelling of Scheck, which has two c’s.)
- Inclusion of our byline—…making memories—is optional. If used, the three dots are also optional.
- I wouldn’t mind having a small, simple crown in it as a small part of the design, if not too ostentatious.
- Generally prefer a square shape (including negative space, not that the design itself has to be square).
- White backgrounds use less printer ink.
The attachments are logos that caught my eye. They might be helpful to use as a springboard for your creativity.
Logo 31 (Monarch)—like a lot. Would take off width, make square and replace heart at top with a crown.
Logo 5 (bottom left: Adelis)—Like the stylized look of this, which may seem more approachable or friendly (a plus). Would emphasize the crown just a tad more and change or replace the initial.
Logo 16 (Ben Chrisman)—Quite interesting. Would want square, taupe design, maybe SCHECK in metallic-look silver and TREK in a darker gray. I like that it looks embossed. I guess to get that look in 2-D, the background would have to have to have a touch of color to it.
Logo 20 (black and gold)—Just some ideas. Design could go just at the top or just at the side. If the latter, this one is much too busy, but if we did that, could consider having the word SCHECKTREK going up the side.
Logo 17 (alp)—Totally different, and probably not what I would go for, but I also like it.
Logo 34 (Esplanade)--Very cool what they did with the initials.
Thanks, and have fun!