Ready Set Row Team 2017 Logo Design Contest

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Ready Set Row Team 2017 has selected their winning logo design.

For $275 they received 42 designs from 9 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
hollyaustin
United States

Slogan

Love the Fight

What We Do

Rowing camps, clinics and programs where consistent hard work is coupled with mental skills training and guided self-exploration to empower you to begin to define your values, motivation and purpose through sport.

Industry

Sport

Top Three Things to Communicate

#1 - powerful woman
#2 - strength amidst chaos
#3 - stability and resilience

Our Target Audience:

Teenage to twenty-somethings and their parents

Color Preferences

This design is going to go on a T-shirt. Shadow of the girl should be black - the waves crashing against her can be another color; the storm in the back should be black/grey with white or bright lightning

Our Ideas and Additional Information:

So this is going to go on the T-shirt that I give to the teenage girls that join my rowing team. They are nervous, anxious and unsure and I want this to feel like body armor to them when they put it on. They will be racing at a big rowing regatta and be the underdog- so I am building them to believe in themselves and go out there and fight even if they are the underdog. The quote that is going to go on the T-shirt is the following: "A voice echoed in my ear: 'You're not strong enough to withstand this storm.' And today I whispered 'I AM the storm.'" I want the SHADOW of a strong female standing in the power pose- like Wonder Woman as a storm crashes around her - I have uploaded a drawing I did as an idea. I want lightning and waves crashing around her but not moving her- she is unbreakable, strong, resilient and calm amidst chaos. I would like the Ready Set Row logo worked in which is my company and the logo of the rowing team.

Themes

Adventure
Simple
Raw

Style Inspiration

Applications

Print
Signs
Clothing

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Discussion

Discussion

hollyaustin
United States
Hey Juanm- I just edited the brief- see above. I like the quote this way better. I like the design better without the circle. I want the "A voice echoed in my ear: 'You're not strong enough to withstand this storm." on the top and then on the bottom "And today I whispered...." And see how I am emphasizing the AM and she is now whispering so it's more subtle, more badass, more warrior like.
4 years ago
hollyaustin
United States
Oh and I want the RSR Logo in there somewhere... maybe on her chest?
4 years ago