Put Me Back OnLogo Design Contest

putmebackon.com is a website used for planning and sharing cycling routes, on behalf of tour operators and event organisers, for the benefit of their event participants.

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In 1967 Tommy Simpson was climbing the epic and hugely respected Mont Ventoux during the Tour de France. Tommy was a respected cyclist and leader of the British team. During the climb, Tommy 'fell ill' and collapsed, shortly afterwards to die. As he lay dying on the roadside, he was falsely reputed to say 'Put me back on my bike' - an expression which today cyclists still share a common understanding of... in other words, I am dying from the effort that I have put into this climb, but don't stop me, put me back on my bike. In our context, put me back on carries the association of wanting to get back onto the route if you are lost, or also frankly, someone sitting at their desk at work as they browse the route on PMBO, hugely excited about the cycling event and challenge ahead, simply wanting to get put back on their back and out of the office. Whilst Tommy's death was largely attributed to performance enhancing drugs, particularly common practice at the time, he still holds respect. There is a memorial to Tommy near the summit of Mont Ventoux where he collapsed and nearly every cyclist touches their cap in respect as they pass, even today.

Mont Ventoux itself is reveered as one of the most challenging climbs a cyclist can do. Amongst cyclists, it is more over the climbs which present the challenges to cyclists, as they are quite simply hard and cause a lot of pain. Cyclists like that.

www.putmebackon.com is a website already in use for events such as the Cent Cols Challenge, which for example is a 10 day challenge in the French Alps, or Italian Dolomites, or French Pyrenees, where each day involves riding 200km or more, whilst climbing 4,000m to 5,000m vertical ascent. Very hard. putmebackon, also referred to as PMBO, supports these events by showing the route plans in great detail. Here is an example...

http://www.putmebackon.com/CCCmap.htm?Event=Cantabrico&Stage=05&Lost=N

We try to give the riders real details about the route and in particular focus on the climbs. They are also given the ability to download the route data onto their cycling computers.