can I ask one more question? Is it simpler either just to use PMBO rather than PUTMEBACKON, or to weight the 1st letters of the full name, or leave as is?
Before making the commitment to the logo as our device, we have reached a discussion on whether the logo is optimally more versatile in its abbreviated form, or whether it is more memorable and appropriate in long form.
Could we see a view on that?
Thanks