Native Range Inc Logo Design Contest

Native Range Inc has selected their winning logo design.

For $450 they received 184 designs from 18 different designers from around the world.
Contest
Logo Design Brief
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prohunt
United States

Slogan

Conservation done efficiently.

What We Do

.Native Range, Inc. is a full-service vegetation and wildlife conservation company specializing in invasive species management. Our novel approach to landscape-wide issues has enabled us to provide unparalleled service to our clients in both the public and private sectors.

Industry

Natural Resources

Top Three Things to Communicate

#1 - A clean green image (we are a conservation organisation)
#2 - Professional
#3 - Experience

Our Target Audience:

Age group: between 30-60. Sex: Male and Female. Income $60 - $250,000. Occupation:Key managers of International, federal and state government. Managers of conservation organizations (government and non Profits). Managers of large private sector organizations that have a vested interest in conservation. Scientists/ Biologists. Education: University Graduate. Interests: outdoor activities. Lifestyle: reformed hippies. Behaviour: N/A
Opinions: N/A. Values: Very passionate about what they do.

Color Preferences

Colours that represent the environment... perhaps shades of blue, green. white but open to any combination of colours

Our Ideas and Additional Information:

Native Range has a web site which should give you an idea of the type of environment we work in.
http://www.native-range.com/home.html

Themes

Simple
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Drickus
South Africa
Do you actually hunt the feral goat and other animals or is it a program where you protect them against someting?
13 years ago
prohunt
United States
Yes, we hunt, trap, live-capture feral animals, although Prohunt doesn’t guide other hunters or sport hunt.
Prohunt specializes in working with government and conservation organizations all around the world to protect areas with endangered flora and fauna or areas of high botanical values that are put at risk from invasive browsing animals.

A good example would be where Prohunt was contracted by the US National Park Service and The Nature Conservancy to remove feral pigs as part of the Santa Cruz Island restoration Program. The removal of the pigs has seen the once endangered endemic Santa Cruz Island fox population increase from its low of 100 to 700 foxes. The captive breeding program has finished and all the foxes have been released into the wild. The high population of pigs that once inhabited the island are now gone which also means that archeological sites from the Chumash Indians are not getting destroyed by pigs rooting up the soil. Because there is no soil disturbance and no animals to spread the seeds, the opportunity for invasive weeds to spread has been dramatically reduced. The forest on the island is now responding to the lack of browsing animals, especially with young oak trees now flourishing on the island, something that never occurred with pigs on the island. Also since the end of the program bald eagles have nested and successfully raised chicks on the island for the first time in 50 years.

For more info see: http://www.nature.org/wherewework/northamerica/states/california/preserves/art6335.html
13 years ago
prohunt
United States
I apprieciate what you are doing... but we are trying to get away from the guns - scope thing. We do a lot of helicopter work so that might fit. Forests, mountains, rivers are worth a try. The problem is I know what we dont want, but not a clue on what we would like... until we see it.
13 years ago
prohunt
United States
IMPORTANT CONTEST CHANGE: Today we decided to merge Prohunt Inc into its sister company Native Range Inc, which is a very similar company that specializes in ecological restoration (invasive weeds, birds, mustilids and invertebrates). Tomorrow we will increase the prize money to $450.00 and extend the timeline for the competition to reflect the changes. The design brief of the logo will remain the same only the name on the logo will change.

Please check out the Native Range website; http://www.native-range.com to get further insight on our company.
13 years ago
prohunt
United States
Sunday update. The consensus from the other Native Range staff that I have spoken to is that we are looking for something simple and bold and represents what Native Range is about. This can be literal or abstract. The logo's we have received are great, however can someone can give a little thought to integrating invasive plants into the concept and making the product a little warmer. We will give a more concise update tomorrow.
13 years ago
prohunt
United States
Since we redirected the contest to Native Range , I have been wanting to get the Director John (who has unfortuneatly been out of cell or email range) to give his comments on the logo's that have been submitted so far.
Here are his comments:

A couple of thoughts after looking at the logos:

1) I think we need one that serves the job of conveying what we do, leaves a lasting impression, and is simple enough to be used on cards, letter head, hats, and t-shirts. I think some of the logos do the job of being simple enough for multi-media, but none that really represent us or how we are different the next company.

2) When Kelly and I were discussing the name for what was to be native range, he said that we should pick something that we can live with since that is what we would be stuck with. With that said, I am not very excited about the logo options so far, but there are some good elements. Still, I don't think that the options are putting the logo to work for us.

3) What sets us apart from other conservation organizations is the use of the helicopter and working efficiently. Although you mentioned you wanted to stay away from the helicopter, I think that it is what makes us uniquely different, and why people would want to use us over other companies. I don't know how to convey efficient work, but a tag line might be the route. I think if we could tie in the helicopter subtly, we will catch people's eye, convey what we are about, but not over rely on the helicopter.

4) Below are my comments on the logos by number

1. The blue oval draws my attention, not what is inside of it.
2. I like this one, no birds, they look like they could be a mistake, but the font and colors are too complicated for mixed media use. Entry 54 by Towne is better. If we could turn the tree into a gnarled oak that take the shape of a helicopter, than I would love it. I like the colors too.
3. I like it, but seems more like a cereal box logo than something professional.
4. Same as one. Plus there are so many logos out there with ovals.
5. Maybe if the Tree from #2 was in the middle of Native and Range, and remove the birds. Reddish color will turn to pink with age.
6. Simple, but doesn't convey anything. I like the colors though (gold, black, white or silver). I use the same color pallet in our presentations. I like the color scheme in 29.
22. I like it, but not for us. Looks like a rock climbing gear company.
26. Change it to Native Range, keep the mountains and river below, but maybe add a small helicopter.
43. Not super exciting, but looks professional.

If we use a tree in the logo, and we plan to be in California for a while, I would suggest that we use a generic native tree like an oak. Not a big deal, but if it is something that does not look like a native, the plant geeks will pay attention to it. Details...



13 years ago