Color Preferences
Not sure. Color palette should be warm and inviting, connoting safety, security, yet impelling toward action. My goal is to make the new business's website compatible with the primary business, but different, brothers, not identical twins -- its color palette is chocolate brown, gold, with blue highlights.
Based on the "common associations" provided, maybe blue and green.
Our Ideas & Additional Information
I'll upload my primary business logo for visual reference. I'd like a logo that is parallel to this logo. The new logo could be as close as sharing the same structure -- basic iconic mark image with adjacent typeset name, in the same general arrangement (iconic mark, maybe vary positioning left/right) -- or more of a departure, but not too far out. Current website for primary business is www.malleryfinancial.com, but I'm in the midst of a complete upgrade, preview available at www.malleryfinancial.advisorwebsite.com/preview. Many stylistic changes still to come, but logo will be top left, nav below and to the right. I will be linking from this website to the new one. So the logo (and website) should parallel or echo the primary website, www.malleryfinancial.com. In fact, the new website WILL be a clone of www.malleryfinancial.com, with color palette changes, simplified home page, and less content overall. So I'm looking for consistent look and feel, but distinct.