Princes Wharf 1Logo Design Contest

Princes Wharf 1

VMS provides a venue and facility management/ marketing service to local councils and governments.
Please note that the logo design is NOT for Venue Management Services. The logo required is for one of our new venues called 'Princes Wharf 1' located in Hobart Tasmania, Australia.

Blues
Green
White
Greys

AIM:
? To create a new/ revitalised ‘brand’/ image for the Princes Wharf 1 venue
? To increase local, national and international awareness of the venue
? In turn to increase higher yielding sales in the commercial market
? To eliminate the term ‘shed’ from the national/ international image of the venue as it does not resonate well with the prospective target markets


DESIGN BRIEF:
? At VMS we find the best way to create a design brief for the development of an effective ‘brand’ for a venue is to do a brainstorming session where we put what we consider to be ‘key words’ to epitomise the logo onto a white board. This session was recently conducted with the following words chose:

o Events
o Theatre
o Conferences/ Meetings
o Business
o Concerts
o Festivals
o Community
o Corporate
o Party
o Cocktails
o Exhibitions
o Waterfront
o River
o Water
o Heritage
o Maritime
o History
o Refurbishment
o Wharf
o Vast
o Industrial
o Blank canvas
o Open plan
o Fresh (Tasmanian air)
o Nautical
o Iconic
o Natural
o Transformation
o Significant
o Dynamic
o Shed


KEY DESIGN NOTES:
? Logo could incorporate key words as part of the logo design- E.g. Princes Wharf Events Centre or Princes Wharf Events and Exhibitions or ‘Princes Wharf- Community – Events – Festivals’
? Logo should be simple and catchy
? Logo should evoke feeling of excitement / fun / anticipation
? To represent an all inclusive venue (that is open to everyone- community / charity groups included)
? Incorporate cultural connection to Hobart and Tasmania
? We want people to connect that it is more than a venue- it is a part of Tasmania
? Logo should demonstrate the multi-purpose nature of the venue for a wide range of uses
? Logo should highlight the iconic waterfront location/ natural Tasmanian highlights
? Logo should be able to be easily interpreted
? Logo should be easily printed and adapted for use on marketing collateral/ letterheads etc.-
? Logo should adapt well to black and white/ mono printing

Web resources:

http://www.tasmaniaconventions.com/

http://www.discovertasmania.com.au/

http://www2.treasury.tas.gov.au/princeswharf/