Our Target Audience:
Parents, families, teens, healthy conscious, socially conscious. All ages.
Our Ideas and Additional Information:
First, I want to start with the core of what this project is about and move onto the branding. Our goals are to offer consumers a healthy, organic food options in a quick service environment. To educate consumers about the importance of organic practices to both the Earth and to consumers, personal and family nutrition, renewable resources such as energy as well building and packaging materials and how their own purchasing decisions can effect the local community in a positive way. We want to bring it from the farm to where consumers are. All monies will go to facilitating growth and more importantly, the major portion will go to LOCAL family and children's charities with a focus on meeting the basic daily needs of children such as food and clothing to programs promoting self-esteem to nutritional programs as well as programs that address family issues and dynamics. *We will not be involved with religious organization or charities and the reason for this is threefold. I feel that religious organizations have a number of other avenues and means of raising funds and I want the reputation of the company to be beyond reproach. I want there to be no reason the any group or individual find fault with us as to distract us from our objectives. This will apply to how we approach any corporate or governmental relationships as well. All while being a model of a green, efficient, socially conscious and community minded business. Oh yeah. and encouraging and supporting entrepreneurs to employ a similar business model thus creating a truer redistribution of wealth. Take the money out of the bank accounts of the shareholders and put into back into play. It is a lot but I feel that these issues are so closely interwoven that it would be wasteful to disclude any portion.
So that said, here's where I'm at. I have a quick service food product. It's a NutButter sandwich. Think Hazelnut and dark chocolate whole grain with organic, local crunchy peanut butter and seedless blackberry jam, fresh off of a family farm 4 miles up the road. Throw in a side of baby organic carrots. Or maybe you'd like some fresh roasted creamy walnut butter with an organic vanilla marshmallow crème on country oat? Salad? How about Mixed Greens tossed with fresh veggies with walnuts or almonds and topped with a blueberry vinaigrette? All from local producers of course! We'll have additional locally produced food products for sale as well. A small but representative variety and unique. Our kiosks will be located in mall locations as well as other locations with high traffic and visibility and some type of eating facilitation, such as fairs and festivals and other opportunities that will arise. I am currently working with a company in Vermont called Kiosko. They make great looking stuff. They have a dedicated design team to ensure efficiency of the kiosk space, the use of renewable materials as well as being able to meet codes set forth by malls and local health codes offices. They will be stylistic, minimalistic and informative. They also do graphics production. I am researching to see how close I can come to truly achieving a 0% waste policy utilizing corn based plastics and other green service products, by setting policy that all eligible bio-waste be used for composting and recycling. Each kiosk will be staffed by knowledgeable, informed team members that understand that what they're doing is WAAAAY more than making a PB&J sandwich. Retirees, perhaps some young adults who have benefited from programs that we've supported. I anticipate 5-10 positions created for each location with most being part-time. All products will be contracted to producers local to each site and to our specs, thereby putting more money into the local economy. And, at the end of the month, we'll tally up what we've got and hopefully give away a whole lotta money and better yet, change the lives of children and families.
I chose the NutButter sandwich for a couple of reasons. I don't think you can find anything more representative than a PB&J that scream FAMILY. It has pretty universal appeal across all demographics. The nutritional value is incredible. It allows us to present a fun, tasty product at a great price point. The name comes from my paternal grandfather "Poppy" aka John R. Wilson. My father currently holds this title in his relations to my kids. And perhaps in I hope many years down the road, I too will be somebody's "Poppy". Who hasn't had a PB&J at their grandparents house? So what I'm trying to create here is an environment of come on over, I'm going to make you the best damn NutButter sandwich you've ever had (and nutritious), chat with you a little bit, maybe talk about what we're doing without shoving down your throat. Let you look around the kiosk, maybe pick up a little "did you know" fact about the food you eat or the environment. You take you sandwich back to your table and I hope you smile the whole time you enjoy your sandwich. Then I want you to go tell EVERYBODY you know. There is at least some aspect of this project that everyone can embrace. If it's not nutrition, it's the environment, or the concept of supporting local agriculture and at the very least, support children and families.
Our CORE products are the "Nutbutter" sandwich and our "Ice Jams" which is a shaved ice with organic and natural fruit juices and pulp.