Poppy's Nutbutters and Ice Jams Logo Design Contest

Poppy's Nutbutters and Ice Jams has selected their winning logo design.

For $350 they received 82 designs from 11 different designers from around the world.
Contest
Logo Design Brief
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rodwilson
United States

Slogan

Eat at Poppy's, we're all nuts.

What We Do

Offers organic healthy local foods in a quick service setting while teaching consumers about their environmental impact and sustainability and donates a significant portion of proceeds to children and family charities.

Industry

Restaurant

Top Three Things to Communicate

#1 - Fun
#2 - Healthy
#3 - Community

Our Target Audience:

Parents, families, teens, healthy conscious, socially conscious. All ages.

Color Preferences

Pretty open to most colors. Not big on gray scale.

Our Ideas and Additional Information:

First, I want to start with the core of what this project is about and move onto the branding. Our goals are to offer consumers a healthy, organic food options in a quick service environment. To educate consumers about the importance of organic practices to both the Earth and to consumers, personal and family nutrition, renewable resources such as energy as well building and packaging materials and how their own purchasing decisions can effect the local community in a positive way. We want to bring it from the farm to where consumers are. All monies will go to facilitating growth and more importantly, the major portion will go to LOCAL family and children's charities with a focus on meeting the basic daily needs of children such as food and clothing to programs promoting self-esteem to nutritional programs as well as programs that address family issues and dynamics. *We will not be involved with religious organization or charities and the reason for this is threefold. I feel that religious organizations have a number of other avenues and means of raising funds and I want the reputation of the company to be beyond reproach. I want there to be no reason the any group or individual find fault with us as to distract us from our objectives. This will apply to how we approach any corporate or governmental relationships as well. All while being a model of a green, efficient, socially conscious and community minded business. Oh yeah. and encouraging and supporting entrepreneurs to employ a similar business model thus creating a truer redistribution of wealth. Take the money out of the bank accounts of the shareholders and put into back into play. It is a lot but I feel that these issues are so closely interwoven that it would be wasteful to disclude any portion.

So that said, here's where I'm at. I have a quick service food product. It's a NutButter sandwich. Think Hazelnut and dark chocolate whole grain with organic, local crunchy peanut butter and seedless blackberry jam, fresh off of a family farm 4 miles up the road. Throw in a side of baby organic carrots. Or maybe you'd like some fresh roasted creamy walnut butter with an organic vanilla marshmallow crème on country oat? Salad? How about Mixed Greens tossed with fresh veggies with walnuts or almonds and topped with a blueberry vinaigrette? All from local producers of course! We'll have additional locally produced food products for sale as well. A small but representative variety and unique. Our kiosks will be located in mall locations as well as other locations with high traffic and visibility and some type of eating facilitation, such as fairs and festivals and other opportunities that will arise. I am currently working with a company in Vermont called Kiosko. They make great looking stuff. They have a dedicated design team to ensure efficiency of the kiosk space, the use of renewable materials as well as being able to meet codes set forth by malls and local health codes offices. They will be stylistic, minimalistic and informative. They also do graphics production. I am researching to see how close I can come to truly achieving a 0% waste policy utilizing corn based plastics and other green service products, by setting policy that all eligible bio-waste be used for composting and recycling. Each kiosk will be staffed by knowledgeable, informed team members that understand that what they're doing is WAAAAY more than making a PB&J sandwich. Retirees, perhaps some young adults who have benefited from programs that we've supported. I anticipate 5-10 positions created for each location with most being part-time. All products will be contracted to producers local to each site and to our specs, thereby putting more money into the local economy. And, at the end of the month, we'll tally up what we've got and hopefully give away a whole lotta money and better yet, change the lives of children and families.

I chose the NutButter sandwich for a couple of reasons. I don't think you can find anything more representative than a PB&J that scream FAMILY. It has pretty universal appeal across all demographics. The nutritional value is incredible. It allows us to present a fun, tasty product at a great price point. The name comes from my paternal grandfather "Poppy" aka John R. Wilson. My father currently holds this title in his relations to my kids. And perhaps in I hope many years down the road, I too will be somebody's "Poppy". Who hasn't had a PB&J at their grandparents house? So what I'm trying to create here is an environment of come on over, I'm going to make you the best damn NutButter sandwich you've ever had (and nutritious), chat with you a little bit, maybe talk about what we're doing without shoving down your throat. Let you look around the kiosk, maybe pick up a little "did you know" fact about the food you eat or the environment. You take you sandwich back to your table and I hope you smile the whole time you enjoy your sandwich. Then I want you to go tell EVERYBODY you know. There is at least some aspect of this project that everyone can embrace. If it's not nutrition, it's the environment, or the concept of supporting local agriculture and at the very least, support children and families.

Our CORE products are the "Nutbutter" sandwich and our "Ice Jams" which is a shaved ice with organic and natural fruit juices and pulp.

Themes

Playful
Masculine
Colorful
Bright
Loud
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

rodwilson
United States
Something that I saw that I really liked was along the lines of what was being done with the "Fat Bastard Burrito Company". I'm not sure what that type of work would be called. An emblem?

We'd also like to see an attempt or two at character. Poppy was an Irish guy with white hair and a flat top haircut for as long as I can remember. Friendly and welcoming. With the idea of maybe in the future allowing for some animation.

I'm def liking the start. We're very excited to see what we end up with. The designers here are fantastic.
13 years ago
rodwilson
United States
Like the purples and the reds.
13 years ago
rodwilson
United States
VERY cool stuff!
13 years ago
rodwilson
United States
Great stuff guys. If I'm not giving you enough or need more from me, LMK.
13 years ago
rodwilson
United States
I like #21 ALOT! Can we make the hair and eyebrows white? My grandfather had white hair for as long as I can remember. Can we bring out Nutbutters and Ice Jams some more, even if we have to omit the "Eat at" line? Thanks!

#15 looks great too. Hip look.
13 years ago
rodwilson
United States
We're still totally open to fresh ideas!
13 years ago
rodwilson
United States
The top 3 are all GREAT!
13 years ago
rodwilson
United States
Hey man, #26 and #27 are both fantastic! Can we just make the Nutbutters and Ice Jams bigger across the bottom? Looking GREAT!

You guys all rock! This is a waaaaay better way to get design work done!
13 years ago
rodwilson
United States
Looking great!
13 years ago
rodwilson
United States
GREAT job guys!
13 years ago
rodwilson
United States
Hey guys you are ALL awesome. We love what we see and we've decided to extend the contest 2 days. It ends on Friday so we thought we'd give everybody the weekend to tweak or toss out something fresh.
13 years ago
rodwilson
United States
Did I mention that the winning logo will go into immediate print on 100,000 posters and 1500 t-shirts for a music festival that we are helping to sponsor? ;)
13 years ago
rodwilson
United States
#62 has a cool, raw, natural look to it. Nice.
13 years ago
rodwilson
United States
Looking good!
13 years ago
Ivan Fortunov
Bulgaria
IMHO You're doing a big mistake puting that old grayhaired guy in the logo. He is kinda repulsive with his old skin, gray hair, glasses and clothes .. When I look at him the last thing to come in mind is 'enviromental' or 'healthy'. These words scream for freshhness, bright colors, youth, energy, movement. Nothing like an old guy who will probably drop out after a mile walking. Your logo has to be as attractive as your product - your logo is your product. You don't want the people to associate the food you're selling with some grandpa and flabby cheeks ... blah.

I'm sorry if I've offended someone with this but this is my opinion on this logo contest and I think we as designers and customers have to think and share our thoughts with the client.

Regards
13 years ago
rodwilson
United States
Dolphin, healthy and nutritious are just aspects of our menu. The core of our company is fun, family and community. The old gray hair guy happens to represent my grandfather who is "Poppy". The logo and character are being designed to be used interchangeably together and apart. The character will be used in animation and in conjunction with the logo.
13 years ago
TahiaDesign
Argentina
Hi rodwilson:-)

As your contest is in the final phase, judging mode, could you please take a moment and review how ranking is done, thanks so much:)

How to Rank and Thank Designers: When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
11th+ (you can rank as many as you like) - 1 point


After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.

Good Luck!
13 years ago
rodwilson
United States
Thanks you very much and I am glad for the clarification. I was wondering about that and will oblige.
13 years ago
rodwilson
United States
GREAT JOB EVERYONE!
13 years ago