What We Do
Pie plant is another name for rhubarb. I am a pie company who will start out making pies to order and then hopefully a pie shop. Target audience is community based, repeat customers, those who know me and my pies as a special thing. It should evoke simple, trust and consistency. I will not be elaborate, I will have basic pies. Maybe one day I will have more offerings and include other types of baked goods but pies will always be front and center. I want to be known as the pie you must buy when you visit the area or when you need a pie!
Our Ideas and Additional Information:
The name of the company is "Pie Plant" although "Pie Plant Pie" is my instagram handle and website domain since just Pie Plant is already taken. Maybe the second "pie" can be different somehow, could be interesting to see both ways.
The "pie plant" is rhubarb and it's not the most feminine plant to replicate but the leaves can be ruffled and bold with strokes for a stem.
I love Charles Burchfield, the artist, and I think his curves and lines could be very effective to illustrate a simple rhubarb plant or the leaves. If you look at the attachments, I show 3 examples of his work. In CB_1 I like the detail of the plants on the right and bottom; CB_2 I like the tips of the trees; CB_3 I like the cluster of plants on the mid-bottom - the broad and wild strokes of the cluster of plants.
Attached Inspiration_1 doc is someone's logo I saw. I like the framing around the edge and the simplicity of it.
I like geometric shapes, even if they are a bit on the flowey and not too consistent side. I love the 1940's element of his work.
A partial border or some graphic element similar to outline of a rhubarb plant or piecrust or combination that doesn't necessarily have to be identifiable could look nice framing one side of the words.
I'm open to both horizontal or stacked words.