pathfinderLogo Design Contest

Logo Design Contest
Contests / pathfinder

pathfinder has selected their winning logo design.

For $250 they received 305 designs from 34 different designers from around the world.

Logo Design Brief

Client
Sweden
What We Do
PATHFINDER is an Assessment and Certification Scheme for Process Capability and Organizational Maturity.
Industry
Technology
Color Preferences
main text should preferably be BLACK
the pictorial element may be any colour (preferably single colour other than black) RED ORANGE PURPLE CYAN

Logo will be used on white certificates, however for web site would like additional variant to be used on black background.
Our Ideas & Additional Information
Idea: to change one letter in the word 'pathfinder' to a different colour and to change the orientation of the text of this letter (or. make a graphic). Taking the letter 'a' might be an example to an infinity sign. No specific letter has any specific meaning or prominence.

This is just an idea - design is not to be constrained by this idea.

pathfinder web site can be found at www.pathfinderalliance.com (may sure you include the www) which gives background to brand name.

READ THE NOTES TO DESIGNERS in the CH Discussion area (first posting)
Themes
Classic
Secure
Masculine

Entries

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Discussion

 
Client
NOTES TO DESIGNERS
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There is no specific view on whether lowercase or capitals would be best for the text (at this point)

There should be no concept of paths or finding/looking in the design

There should be no splitting or font changes between the words 'path' and 'finder' or any change in text between plain/bold/italics etc

There should no no graphic sysmbol placed centrally above the text of the word 'pathfinder'.

A simple clean design appreciated. No complex thinking or interpretations should be needed to understand design.

The word 'certification' may be added in small text under the word 'pathfinder' as a bye-line (this is OPTIONAL) 'assessment' might also be another bye-line.

A designer may break the provided design notes above if he/she has an inspiration that would work outside of the design constraints.
15 years ago
 
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Logo Designer
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

15 years ago
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