pathfinderLogo Design Contest

Logo Design Contest
Contests / pathfinder

pathfinder has selected their winning logo design.

For $250 they received 305 designs from 34 different designers from around the world.

Withdrawn

New
#149

Withdrawn

Prefers others.
#160

Withdrawn

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#158

Withdrawn

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#155

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#100

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#99

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#98

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#97

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#96

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#95

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#76

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#75

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#74

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#59

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#58

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#57

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#56

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#55

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#54

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#53

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#52

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#51

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#50

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#45

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#44

Discussion

 
rac
Logo Designer
Hi, here's my idea. Any comments are welcomed. Thanks.

(This comment references Entry #44)
15 years ago
 
Client
#45 doesnt work for me. i think there will be some difficulty when transposed onto a black backgorund also

#44 is a great idea and nice logo, The font is good nice and bold.colur combimations are fine, however i think it may not be considered serious enough as a standards certification mark.
15 years ago
 
rac
Logo Designer
Alright, I try something else. Thanks for your feedback.
15 years ago
 
Client
#52 - the use of two graphics is too much and draws attention away from pathfinder
although the two graphice as 'thumbs up' they seem to be confornting each other which might signify conflict in some way and this would not be good as a certification mark.

In the design brief I indiacted that any graphic element should be simple and not set the brain thinking too much - just a twist in the design, with some colour element. abrstact graphical element might work better.

Regarding the thumbs up graphic, i know that would be ok in western culture but i am not sure about the implications in other cultures around the world. it probably is a bit too risky.

The same with the feet graphic. in some cultures this might not be appropriate . so again a lillte to risky to adopt. But as i said #44 is a good logo

15 years ago
 
rac
Logo Designer
Okay, let me think somethings abstract for it. Thanks in advance.
15 years ago
 
rac
Logo Designer
Hi, how about something like this? A wax stamp. Thanks.

(This comment references Entry #53)
15 years ago
 
Client
A wax stamp is appropriate, obvously a stamp of approval which goes with certification
#53 is too much max and not enough stamp !
#55 probably works better than #54, the concept is there in #55 but a little more subtle and vaguer the #54
so we can leave #55 and #56 and remove #53 and #54
15 years ago
 
rac
Logo Designer
Alright, I'll work on the alternatives of #55 then. Thank you.
15 years ago
 
Client
I remove #44 and #51 as being potentially non cultural independent - any way risky to use these logos
15 years ago
 
Client
Sorry #57 and #58 dont work
#58 has lost the theme of a stamp of any description
#57 doesnt work well - its colourful but the graphic element is overpowering
best choice is between #59 and #55
15 years ago
 
rac
Logo Designer
Hi, another option for you. Thanks.

(This comment references Entry #74)
15 years ago
 
Client
#74 & #75 - yes this is actually a good idea and looks well - unfortunately as I have learned the tick sign is not culturally independent. In some countries a tick mean correct, inn others it means a ticking off which is bad. So this unfortunately cannot be used for a certification mark. A pity because both these logos look good!

#76 - the three elements work well together - graphic font etc, but they seem a bit unbalanced with respect to size etc. Perhaps increasing width of certification text, and making graphic a slight smaller might start to work. WOrth a try ?
15 years ago
 
rac
Logo Designer
That's a new info for me about the thick sign :).
Anyway, I remove the thick sign and try to modified it a bit, also combine it with previous wax stamp design. Hope you like it. Many thanks.
15 years ago
 
Client
Hi

I have spent some time to review tha many inputs, and I have asked other colleagues to comment
We think that #95 & #96 provide the simlest cleanest designs, still look like a certification stamp (but without the wet paint spash look like with a wax stamp) and the two circle effect works well, so we are going to stay with these two designs from the many inpputs and we will decide between the two designs a little later.

Thanks for the efforts in producing the many variants. I think we are probably nearly there !
15 years ago
 
rac
Logo Designer
Alright, I try to make the font bolder, also match the width "certification" and "pathfinder". Thanks.

(This comment references Entry #149)
15 years ago
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