Owlio LLCLogo Design Contest

Owlio is an discount real estate search engine located at www.owlio.com. The site is consumer facing and allows visitors to search 4,000,000 listings and then analyzes each listing for discount by running it through an automated valuation engine.

Owlio is very similar to Zillow.com and Trulia.com

The color palette for the website must incorporate a web 2.0 look and we have a preference for blue. Because this is a real estate site there is the opportunity to blend a color transition from a more vibrant web 2.0 feel to a "serious" midnight blue.

We need to be 2.0 cool but real estate trustworthy.

The website color palette will have a blue color transition with one additional vibrant color(tbd)

You must incorporate an owl into the logo. We will use the owl in much the same way that GEICO uses the Gecko.

The name Owlio allows you to play around with ideas like incorporating the owl into the letter O, use the first and last O as eyes etc.

The owl must be forward facing and include two round eyes.

The owl must be wise but friendly and not look sinister (like some owls do).

We want to portray wisdom, good luck, forward looking and even nocturnal (like an owl working at night while you sleep).

There needs to be a balance between the serious world of real estate and the cool of web 2.0. the logo needs to be elegant / professional but still cool.

A lkogo designer I like for professional / elegant is www.helveticbrands.ch

I loaded a series of owl images at www.owlio.net/design. I have no preferences but you might draw inspiration from one of the designs.