Operational Psychology ServicesLogo Design Contest

Logo Design Contest
Contests / Operational Psychology Services

Operational Psychology Services has selected their winning logo design.

For $325 they received 101 designs from 14 different designers from around the world.

Logo Design Brief

Client
OPS
United States
What We Do
Provides operational psychology consultation on workplace violence, threat assessment, and insider threat for investigators in corporate and global security firms.
Industry
Consulting
Color Preferences
I am open to suggestion, but leaning toward blue and gray (see boxes 1, 2, & 5 in the graphic this article: http://www.technospot.net/blogs/colorblinder-add-color-palette-to-photoshop-illustrator-and-more/)
Our Ideas & Additional Information
I want to brand the term "operational psychology," so I want to company's full name spelled out. In law enforcement lingo, the term "ops" is short for "operations," so some logos can play on emphasizing the O, P, and S. The psi is traditionally used to symbolize psychology (see http://commons.wikimedia.org/wiki/File:Psi2.png or http://www.apa.org/), so I am considering a psi in action to show the application of psychology to operational missions. I want the ability to display the name and psi together and separately (logo should be sent as three files: name, psi, and the two together).
Themes
Masculine
Secure
Classic
Refined

Entries

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Ranking
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Discussion

 
OPS
Client
For Entry 2, I like the classic look of the font, but it needs to be a bit darker. I'd like to have the psi more pronounced. For entry 3, I both the font and psi show the action in "operational." I want to continue with both classic and modern looks. Are there other ways you can convey the psi in motion? Can we also see what a lighter shade of blue looks like? For example: http://shop.uclastore.com/p-5101-ucla-1-football-jersey-blue.aspx
13 years ago
 
OPS
Client
Aaron, I your use of the blue/gray combo in your portfolio and in these entries. You're use of the fire and water in the Element cross was very creative. Can you play around more with the conveying motion to the psi itself or to borders around it (like #4)? I'm not as big on using the shield; that's already been taken by the police psychology community (providers of clinical psychology services to police officers).
13 years ago
 
OPS
Client
Sebastian, for #2, can we use a little darker gray in the text and try italicizing the text? I like the way the text looks and lines up, but I want to try a different graphic. Maybe an italicized psi?
13 years ago
 
OPS
Client
Thanks Aaron. For #7 and #8, let's try the graphic with lighter lines and with the movement lines unattached to the psi. The psi and name can be proportionate with each other. The text looks good, let's see an unitalicized version. I'm not sold on the psi by itself, so if you have any other ideas on how to represent it, I'm game.
13 years ago
 
OPS
Client
Aaron, we're on target with #16. Pstoev, thanks for your entries. My brand of psychology is for law enforcement and corporate security, so I'm looking for something more conservative and corporate. If you can do a stronger font and graphic, that would be great.
13 years ago
 
OPS
Client
Andrel, thanks for #17. The font and dividing line are clean, looks good. I would like to have the psi in action to show that operational psychology is psych applied to law enforcement and corporate security missions. Can you play with the psi?
13 years ago
 
Logo Designer
Hello,

Thanks for the input. I suggest you leave individual feedback by clicking on the design you like. That way designers get a mail notification that you've requested revisions.

Thanks,
Andrei
13 years ago
 
OPS
Client
Thanks for the info Andrei, will do!
13 years ago
 
OPS
Client
Thanks for the additional entries. For those that have offered the business letters as the symbol, I'd like to use the O, P, and S bolded to emphasize "ops," and have the symbol focus on the psi in motion. The look should be a clean, formal "corporate security" look. This brand of psychology works with criminal investigations (not psychotherapy), so it should evoke a strong, confident look.
13 years ago
 
LogoTournament Staff
Admin Note: Contest extended. Client said: Entries are coming in at the last minute, but the design is not yet there. Too many entries started in the last 24 hours.
13 years ago
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