Thanks Eric. I appreciate the different angle in #38 and #19, but I keep returning to using the psi in motion as the symbol rather than the company's letters. It's because the psi is the universal symbol for psychology, so it needs to be pronounced over the business name. The challenge is to graphically convey the "operational" aspect if psychology (applications to law enforcement and corporate security missions), which is much different than doing marital therapy or other traditional psychology practices. That's why I keep ranking those submissions higher. I just haven't had the "that's it!" moment yet.