On The RivetLogo Design Contest

Logo Design Contest
Contests / On The Rivet

On The Rivet has selected their winning logo design.

For $300 they received 100 designs from 17 different designers from around the world.

Logo Design Brief

Client
OTR
United States
What We Do
sporting apparel for endurance athletes, which includes casual wear as well as active wear (i.e. bibs and jersey for cycling)
Industry
Sport
Color Preferences
colors could be red, black or grey, but I am open to ideas. Flexibility is important because of the diverse sporting audience.
Our Ideas & Additional Information
"on the rivet" is an urban saying that dates back to leather bike seats that were fastened at the front with a metal rivet. On an all out effort the rider would move to the front of the seat for maximum performance and in a sense was "on the rivet"
Themes
Modern
Adventure
Masculine
Simple

Entries

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Discussion

 
OTR
Client
#1: Can we please get a few looks with "On The Rivet" wrapped around or over the top of the OTR? Also, do you think there is a way to incorperate the bike (OTR) logo on top of a rivet of sorts?

#2: The ring does not remind me of a rivet. I would be open to other ideas to replace the ring.

To all: Thank you for what you have done thus far.
14 years ago
 
OTR
Client
To all: Based on what we've seen, I think we would like to stick with a logo that has OTR incorporated in with the "on the rivet" name similar to #1 and #8.

#8: I like how you incorporated a seat in your design. The saying "on the rivet" derives from the rider of a bike moving to the front of the seat where a rivet held the seat together, hence the the rider was on the rivet. In this position, the rider was on an all out effort.........literally they could not push themselves any harder. That is the point we want to drive home with the logo. With that said, can we see a concept where the OTR is actually towards the front of the seat and only place one rivet at the front of the seat? Maybe the seat or the the wording could somehow be tilted or something to indicate the hard effort effect. Lastly, I'd actually like the font of "on the rivet" to be closer to something like #1 or #7. Additionally we would like to see the OTR font be a littler more edgy or tough looking almost like it is cringing from the pain. All in all, very cool stuff. Sorry, just had one more thought. Maybe the OTR could look like it is sweating and a drop of sweat could also make for the front rivet. Similar to the feel of the Gatorade commercials.

#7: I like the feel of your design, but we are leaning towards including OTR in to the logo. Any ideas are welcome. Your design has the feeling of tough, but we need to tie it all togther. Good stuff.

Thanks to all.
14 years ago
 
OTR
Client
#19 I like your OTR logo, but worry it is a little to hard to identify the three seperate letters. Can you possibly make each letter more stand out by it's self. Maybe a different color for each letter.
14 years ago
 
OTR
Client
#8 and #1.......I am curious if you two have any interest in making changes per my request.
14 years ago
 
OTR
Client
#14: your logo is starting to grow on me. However, can you make the OTR a littler bigger and the On The Rivet a little smaller in an effort to make the similar in size. Also, can you please change the font of On The Rivet to be closer to #1
14 years ago
 
Logo Designer
OTR...Just to let you know, you may click on the individual design and leave direct feedback to the individual designer. I just happened to see you made a comment in the General Comment section about my design. We receive notifications via email when you make request regarding our designs if you leave that info the other way. And yes, I do plan on making the revisions per your request. Thanks for the feedback.

K Carroll
14 years ago
 
OTR
Client
Designs look great, however after seeing many of the designs I would like the logos to be less serious. I like the more a edgy look, with attitude, something strong, not a emblem or button. I like character in design. The face and flames are great images conveying my message. OTR and "one the rivet" are important elemts of the design.
14 years ago
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