Old Red Chair Logo Design Contest

Old Red Chair has selected their winning logo design.

For $325 they received 228 designs from 36 different designers from around the world.
Contest
Logo Design Brief
Hide
runner13
United States

What We Do

Old Red Chair is the single best online store that allows antique dealers and folk artists to sell their products at retail prices to anyone, anywhere.

Industry

Retail

Top Three Things to Communicate

#1 - Folky and fun
#2 - Memorable logo
#3 - WOW!

Our Target Audience:

Anyone looking to buy top of the line American antiques or reproductions of American antiques and/or folk art in one online site. Anyone with an interest in Americana, antiques, folk art, interior decorating or a keen eye for unique decorative items will enjoy Old Red Chair. Our taget tends to be women (but some men!) in the 40-60 year old range with decent disposable income. The site will be more popular with the east coast folks more so than west.

Color Preferences

The chair must be red! It should be understood to be a chair but can definitely be slightly conceptual. Red and black would be good. A classic American antique chair would be best. Chippendale side chair, Queen Anne, Windsor, etc.

Our Ideas and Additional Information:

See salon.com's logo
if you re not sure of what Americana is, check out http://www.folkartmuseum.org/default.asp?id=1521
or http://www.folkartsculptor.com/gallery.html
or http://www.davidwheatcroft.com/products.cfm?innumber=SB-06-002

Themes

Expensive
Bright
Luxury
Classic
Refined
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

3rd
4th
5th

Withdrawn

6th

Withdrawn

7th
9th

Withdrawn

10th

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New
New
New
New
New
New
New
1 2 3 4 5

Discussion

Discussion

runner13
United States
#5 I like the white background AND the chair. I think the font looks a little like the Old Spice font. I think blockier font might work better...?
13 years ago
runner13
United States
#3 that is a GREAT Windsor chair and initially what I had in mind. Keep going as it looks good. I like black involved.
13 years ago
runner13
United States
#1 also a good chair. Font also looks a little to close to the Old Spice logo. Anxious to see what else you can do. Thanks!
13 years ago
runner13
United States
#6 and #7 a little too pitch forky. Could the legs show up below the words? I think red and black are key.
13 years ago
runner13
United States
#9 and #10 I definitely think the chair is the focus. Definitely captured an old timey feel though.
13 years ago
2BPencil
Canada
Runner13

you can leave individual feedback for each designer by simply double-clicking on any of the above images. This will take you to the designer's page, where you can leave specific details for each designer

Cheer
Scott
.
13 years ago
runner13
United States
I think trying your hand at a classic American antique chair might be key.

Look at these chairs:
http://www.halseymunsonamericana.com/whitefanback.php

http://www.halseymunsonamericana.com/padfootsidechairs.php

http://www.aaawt.com/html/gallery4.html (scroll down and see the Queen Anne and bannister back chairs on this page)

Thanks all!
13 years ago
runner13
United States
Great job to everyone! Keep them coming.

We definitely want to see a few more ideas that use just a part of a chair. Perhaps just the crest of a Chippendale/Queen Anne chair?

Take a look at this website at the clean lines of their logo.
http://www.mnantiquesdealers.com/

Thanks!
13 years ago