Negotiation ExpertsLogo Design Contest

Logo Design Contest
Contests / Negotiation Experts

Negotiation Experts has selected their winning logo design.

For $275 they received 135 designs from 16 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
Create Value
What We Do
Negotiation services provider, focussing on training buying and selling teams; plus some consulting.
Industry
Education
Color Preferences
We prefer one colour font, plus a dash of another colour. We also like many aspects of the below firms, who work with our target market and have a similar client posture: e.g.
E&Y www.ey.com
Accenture www.accenture.com
Deloitte www2.deloitte.com

Our existing logo is dark/navy blue in background - for associations with corporate, trustworthy and knowledgeable. We prefer a white background now, with the font having a colour.
Our Ideas & Additional Information
Our existing logo is terrible, so best take virtually nothing from it.

We're thinking of using our company name 'Negotiation Experts' in the logo, plus a splash or two of colour - which will be re-used throughout our new website to draw attention (see the example sites provided in 'Color'). We're not decided on whether to also use 'Create Value' motto, as this is perhaps overly ambitious in spacing, and are open to ideas on how best to incorporate this.

We prefer a rounded easy to read larger sans serif font, in our logo (and throughout our site).

While on the one hand we prefer simplicity, on the other we are increasingly moving our offering on-line and are innovators, and are thinking how best to convey this.

We have more than one logo design requirement, for similar sites, and are using logo tournament for the first time.
Themes
Masculine
Simple
Modern
Refined

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Discussion

 
Client
Thanks, some feedback on the designs so far:
Give priority to 'Negotiation', so show 'Negotiation' above and in larger in font size to 'Experts'.
I don't want handshakes and chess pieces. They're too busy and overused in my industry, think simpler.
Check out the three inspiration logos from logotournament now attached.
Thanks! Calum
9 years ago
 
Client
Thanks for your latest designs.
I'm liking the capitalised first letter for 'Experts' with the rest lower case.
Waiting to see a font that grabs me. Something between the fonts being used and our existing logo font on our site: negotiations.com - think more elegant.
Ensure that you use one or two dashes of colour.
9 years ago
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