What We Do
Our company will bottle and sell a premium "Natural Mineral Water" bottled from the source in the Sunshine Valley region of British Columbia, Canada. Our product is yet to be named and we are looking for the designers to choose a name, identifier, and style that will brand our high end mineral water.
Top Three Things to Communicate
#1 - Premium Mineral Water(class,elegance)
#2 - Easy to recognize/say/has meaning
#3 - Attractiveness,catchy,1-3 syllables, must have
Our Target Audience:
Our target audience is global. Age above 25, health conscious, both men and women, recognizing a premium product and cares about the environment(glass over plastic).
We will have a clear glass flint bottle(think similar shape to an Absolute Vodka bottle). Blue lettering is the thought for the name of the water. Our label will be clear(see through) plastic, so the consumer can see the clarity of the water. Our cap will be silver.
Our Ideas and Additional Information:
Our mineral water is extracted from an underground aquafier 412 feet deep, coming from British Columbia, Canada. Natural mineral water is very unique to Canada, as there are only less than 5 brands of mineral water to come from Canada(There are many "spring" waters though). The TDS(total dissolved solids) is near 1000, making this the highest mineral water content to come from Canada. Our product will be targeted in restaurants, deli's, and other dining establishments. We are looking for a name that appeals globally as we will pursue foreign markets and has significance to underground water or mineral water(no 'mountain' or 'spring'). The water is non-sparkling(still). I will provide feedback daily and PM designers on there ideas. A great site to look at premium water is www.finewaters.com. This will give you an indication of a standard we are trying to accomplish.