this way you can see the water through it's name the font is custom designed for this product. it's strong, simple, positive and pure. the shapes of the letters correspond with eachother within the name - letters that are 3 letters apart - n/r, a/a, t/l share similar forms , while the single u remains central. This creates a balance in the design.
"akvo" is "water" in Esperanto language. Esperanto was created based on different languages, trying to combine them, so the word "akvo" should bring associations with "water" to most people in any area of the world. If "akvo" sounds too hard, we can soften it to "acuo" for this purpose.