What We Do
Sources and creates uniquely designed premium sport products, such as bikes/bike boxes, sunglasses, swim suits, wetsuits and goggles, etc, initially for discerning triathletes, with a view to expanding to other equipment, such as skateboards, hockey sticks, and auto parts.
Color Preferences
Standard colors of red, blue, white, green, and grey/silver and black are most acceptable. These are colors that are already used in common road bike designs and therefore would complement these.
Our Ideas & Additional Information
The term "n=1" comes from statistics, where a larger sample size of "n" increases the power of predicting a probability. Paradoxically, if the only person sampled is you, i.e., n=1, then we guarantee that any conclusions drawn are accurate for that one person. Hence, n=1 is a way of saying, "it's all about you", or "do it your way", or "creating your fit".
Logos will appear on a wide variety of items, and therefore both a workmark and letterform would be used in different circumstances, although both where possible.