N Equals One Performance ProductsLogo Design Contest

Logo Design Contest
Contests / N Equals One Performance Products

N Equals One Performance Products has selected their winning logo design.

For $375 they received 219 designs from 19 different designers from around the world.
1st
#176

Withdrawn

5th
#214

Withdrawn

6th
#209

Withdrawn

8th
#213

Withdrawn

New
#165

Withdrawn

New
#219

Withdrawn

New
#218

Withdrawn

New
#217

Withdrawn

New
#216

Withdrawn

New
#215

Withdrawn

New
#212

Withdrawn

New
#210

Withdrawn

New
#208

Withdrawn

New
#125

Withdrawn

New
#101

Withdrawn

Prefers others.
#211

Withdrawn

Prefers others.
#197

Withdrawn

Prefers others.
#126

Discussion

 
Logo Designer
Two combined "1"s form the N, and also a double-sided arrow within the shape's negative space.
12 years ago
 
pmf
Client
Nice font, like the smaller case n, crisp colors.
Creative N, I will look at that for a while. Not sure if the double arrow will, for some, say 1=1 though.
12 years ago
 
pmf
Client
Can you do another icon to match the written n Equals One?
12 years ago
 
Logo Designer
Hi. A couple of options... #125 #126
12 years ago
 
pmf
Client
The way you have "nEqualsOne" is perfect. The biggest challenge to me is the icon, something that can be both clever and yet easily recognized, with the eventual power to be recognized for its uniqueness. You are close....
12 years ago
 
pmf
Client
Any other last minute icon options?
12 years ago
 
pmf
Client
Your last three icons are a clever integration of the n, the = and the 1. Your "nEquals One" design remains the most attractive to me. However, a few comments I have heard suggest there may be too many small bits in these icons (#125, #126 and #165) that cause some to spend too much time figuring out your integration. Anything you can do to help that?
12 years ago
 
Logo Designer
I personally like the simplicity of #176 with the "=" removed. The 1 immediately pops out, then the mind has a bit of an "a-ha" moment when the n appears. I believe it is these types of logos that engage the audience and are the most memorable.
12 years ago
 
pmf
Client
Very nice. As you say, the biphasic experience of looking at this is engaging, even entrancing, and gives it an extra sense of depth, if that is the right word. Another way of interpreting this without the equals sign is the concept of "number 1", like "I'm number one"....which, subliminally, is a great message as well.
12 years ago
 
pmf
Client
A couple of thoughts... would your "1" look as good as all one color (black or red)? And/or with two thin lines as its base as red if the "1" is black, or black if the number is red?

Would the whole effect be lost if there was a thin line around the n?
12 years ago
 
Logo Designer
Thanks. I'll try them all to give you an idea of what they would look like.
12 years ago
 
Logo Designer
Here's one variation... #197

We can continue to work during the Judging phase if you're still interested.

Thanks much,
Z
12 years ago
 
pmf
Client
Thanks... I can still see several variations worth pursuing.
12 years ago
 
pmf
Client
Overall, I have been most impressed with your design (the "nEqualsOne" continues to look great to me), with only an interest in tweaking the icon part of it.

Some variations I am curious about would include (using #197 as a start point):
The icon as entirely black with just the bottom line of the equals sign as red (or vice versa);
Not having a space immediately above the equals sign; or not having a space between the two lines of the equals sign.
Having a background shade that brings up the "n"...;
Having a hairline around the "n";

Or, using #176 as a start point, which I think looks cleaner:
Making the base horizontal two colors, say the bottom red;
Or put a small red "=" within the base of black;
Having the "n" as a very light shade of gray;
Or having the "n" with a hairline within it;

Italicizing either #176 or #197, as you did with #125 and #126

An I am sure you have other ideas up your sleeve....!

Thanks for working with me on this over the holidays.

pmf
12 years ago
 
Logo Designer
I had a few free minutes for a couple of variations... #208 #209
12 years ago
 
pmf
Client
Thanks--these look good too!
12 years ago
 
pmf
Client
I would love to see a few more when you have a minute....:) There are probably a bunch of great possibilities!
12 years ago
 
Logo Designer
I haven't forgotten about you. Spending time off with the family this week, but I'll try to find some time.

Best,
Z
12 years ago
 
Logo Designer
A few more... #210 #211 #212
12 years ago
 
pmf
Client
Thanks! All are intriguing. I narrowly prefer #212 of these. Perhaps you can try one with just changing the top part to black (in #212)?

How would you suggest these be altered if they appeared on a black surface?
12 years ago
 
Logo Designer
Here's a revision... #213

For a reversed version, I think it will simply be a matter of replacing the black with white (or light silver/metallic).
12 years ago
 
pmf
Client
I hope you are getting some quality time with your family. No rush with any new versions. Would you like me to extend the judging period?
12 years ago
 
Logo Designer
Technically, I don't know if you need to. I believe the contest will stay in Judging indefinitely, although you may start to get some emails telling you you are late on deciding. It really depends on how close you think we are to a final version.
12 years ago
 
pmf
Client
Yes, on reading the fine print, I think you are right. I think we are close to a final version, as I like the way you have created the hidden n in the logo. I am not sure how many other incantations you can think of for the essential designs you have already produced. I am always amazed at how many interpretations you designers can create!

When I think of microbranding, using just the logo as a stand alone, without the "nEqualsOne", I really hope that people can sense the "n=1" concept, even if they have to look at it an extra second, and not a "1n" or "n1" concept.

Another idea I was tinkering with was the "1" being completely black (or red), without a second red bar at its base, From there, several things came up for me: One was to put a small red (or black in a red 1) equals sign, slightly less than the width of the shaft of the 1, either in the middle of the shaft, or in the black base of the 1. Do you think that is too obvious?

Another was to but the whole complex within parentheses, much like a math equation.

In any event, I appreciate any input you may have on this design.

regards--and Happy New Year!

pmf
12 years ago
 
Logo Designer
Happy New Year.

#214 and #215 put more emphasis on the "=".
12 years ago
 
pmf
Client
Thanks for the recent additions. The feedback I have received from various sources all suggest to me that, of all of your designs, #176 may well be the most enduring. Simpler is often better, I suspect. So I guess I have come full circle on this.

If I now settle on this design, my only other request of you is for a few alternative suggestions for color combinations, as this design will like be put on different colored backgrounds from shirts to bike frames, where the logo colors would look nicer if there was a different pair of colors. Perhaps a sharp blue, a tangy purple or lively green or silver to go with the black? Your suggestions are always welcome.
12 years ago
 
Logo Designer
Sounds good. I have a pile of work to sort through since returning from the Holidays, but I'll get some versions to you soon.
12 years ago
 
Logo Designer
My apologies for the delay. I've posted a few color combinations for your review/comments. The simplicity of the design will allow you a great deal of latitude in changing colors based on usage. The file I supply you will be editable, so you will have the freedom to change colors as needed in the future.
12 years ago
 
pmf
Client
As long as I can easily edit the colors, I am fine with that.

As for your samples, what I had envisioned was simply a swapping in and out for the red in most cases, so, for example, a sharp blue would be the top of the "1", and the "n" and the "One" would now have the similar blue. Using the blue you used in the fischi companies, iBird or the Freedom Media logos, the green of the Buffalos logo, the pink of the Revolutionary Club, or just a silver would be good options.
12 years ago
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