Community Outreach. Quality Service. Equal Justice. [we'd love to see one logo that features this slogan and one with just organization name]
What We Do
Based in Montgomery, Alabama, the Montgomery Volunteer Lawyers Association recognizes the barriers to legal aid that exist for low-income community members and seeks to alieviate this problem by providing free legal counseling and other legal services to qualifying community members who are unable to afford an attorney, with an overarching goal of ensuring equal access to justice for all people.
Top Three Things to Communicate
#1 - Capture the spirit of the organization
#2 - Solicit attorneys to volunteer with our program
#3 - Attract clients who need our support services
Our Target Audience:
We seek to advance our public profile with local and regional law firms, whose attorneys we hope will volunteer with our program; with local and regional media, who we hope to tell our story and the story of low-income community members who receive our support through free legal support services; other legal justice oriented organizations who work on similar goals of ensuring equal access to justice; and to potential donors (including other organizations that provide grants), whose financial contributions support our operations. In other words, we want to establish a presence in our local and regional communities as an organization that advances equality and access to opportunity for all people, while noting that we rely on financial support to continue our operations.
Please avoid red, black and light shades of green completely, as those colors are already in use by similar organizations in our area. We like blue a lot, as well as black and grey. We also are ok with gold as a highlight/accent color. Please do feel free to exercise discretion based on your own ideas and expertise. You'll know design better than we do!
Our Ideas and Additional Information:
We want this logo to communicate a sophisticated message based around community service, because we are using it to appeal to successful attorneys, whom we hope will volunteer with us, as well as lower-income members of our community, who look to our organization for legal support services. When someone sees our logo, we hope that they know we are a serious legal justice organization doing important things to benefit our community, because we have a big heart and we care about our fellow citizens.