Mondelez InternationalLogo Design Contest
Logo Design Contest
Contests / Mondelez International
Mondelez International has selected their winning logo design.
For $275 they received 32 designs
from 12 different designers from around the world.
Logo Design Brief
Edit
Client
Slogan
Think tank
What We Do
Identifying new ways to increase customer value and decrease cost margins for a specific set of our brands.
Industry
Color Preferences
010 MONDEL?Z INTERNATIONAL
IDENTITY AND VISUAL GUIDELINES
Wordmark
Primary, Full-color Version
Color is a powerful means of identification. Consistent use of the full-color Wordmark will help build visibility and recognition for Mondel?z International and will set us apart from our competitors. The full-color version of the Wordmark is composed with MDLZ Purple for the logotype and Delicious Red for the flavor bursts. The two primary colors reflect our rich heritage and provide authority and purpose for our brand. The full-color version of the Wordmark should be used whenever possible.
MDLZ Purple
PANTONE 268 C
R 79 G 33 B 112
C 90 M 100 Y 0 K 10
Hex# 4F2170
Delicious Red
PANTONE 186 C
R 206 G 17 B 38
C 0 M 100 Y 70 K 0
Hex# CE1126
024 MONDEL?Z INTERNATIONAL
IDENTITY AND VISUAL GUIDELINES
Color Palette
Secondary Colors
PANTONE 1655 C
R 249 G 86 B 2
C 0 M 70 Y 100 K 0
Hex# F95602
Along with the primary Color Palette, a secondary palette of complementary shades has been developed for the brand. These provide an additional layer of richness and vibrancy and help express the diversity of brands in the Mondel?z International portfolio.
Juicy Orange
PANTONE 390 C
R 186 G 196 B 5
C 30 M 0 Y 100 K 10
Hex# BAC405
Zesty Green
PANTONE 116 C
R 252 G 209 B 22
C 0 M 10 Y 100 K 0
Hex# FCD116
Toasty Yellow
PANTONE 3125 C
R 0 G 183 B 198
C 91 M 0 Y 23 K 2
Hex# 00B7C6
Minty Aqua
PANTONE 2935 C
R 0 G 54 B 163
C 100 M 60 Y 0 K 0
Hex# 0036A3
Bold Blue
IDENTITY AND VISUAL GUIDELINES
Wordmark
Primary, Full-color Version
Color is a powerful means of identification. Consistent use of the full-color Wordmark will help build visibility and recognition for Mondel?z International and will set us apart from our competitors. The full-color version of the Wordmark is composed with MDLZ Purple for the logotype and Delicious Red for the flavor bursts. The two primary colors reflect our rich heritage and provide authority and purpose for our brand. The full-color version of the Wordmark should be used whenever possible.
MDLZ Purple
PANTONE 268 C
R 79 G 33 B 112
C 90 M 100 Y 0 K 10
Hex# 4F2170
Delicious Red
PANTONE 186 C
R 206 G 17 B 38
C 0 M 100 Y 70 K 0
Hex# CE1126
024 MONDEL?Z INTERNATIONAL
IDENTITY AND VISUAL GUIDELINES
Color Palette
Secondary Colors
PANTONE 1655 C
R 249 G 86 B 2
C 0 M 70 Y 100 K 0
Hex# F95602
Along with the primary Color Palette, a secondary palette of complementary shades has been developed for the brand. These provide an additional layer of richness and vibrancy and help express the diversity of brands in the Mondel?z International portfolio.
Juicy Orange
PANTONE 390 C
R 186 G 196 B 5
C 30 M 0 Y 100 K 10
Hex# BAC405
Zesty Green
PANTONE 116 C
R 252 G 209 B 22
C 0 M 10 Y 100 K 0
Hex# FCD116
Toasty Yellow
PANTONE 3125 C
R 0 G 183 B 198
C 91 M 0 Y 23 K 2
Hex# 00B7C6
Minty Aqua
PANTONE 2935 C
R 0 G 54 B 163
C 100 M 60 Y 0 K 0
Hex# 0036A3
Bold Blue
Our Ideas & Additional Information
Use the high level themes of this logo..should be aligned and similar, but not the same...
Themes
Colorful
Luxury
Feminine
Simple
Refined
Adventure
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