What We Do
We help businesses retarget anonymous website visitors with postcard mailings. Our target audience is Business-to-Consumer small, mid-sized, and major brand businesses. The key aspects are the retargeting of anonymous visitors, the idea of Input/Output (hence iO), and some kind of personalization (the 'i' might look like a person icon).
Our Ideas and Additional Information:
This is only for businesses. It's a new way for businesses to reach back to visitors on their websites.
The Input is the website visitor, the Output is the mailing. This is a binary, yin-yang, showing progress and moving a business along. It is persistent, it continually improves, and like an electric motor/engine, it constantly recharges.
However, we do NOT want to show anything that has to do with "mailing." That's too literal.
"Not a wasted spend
Plugs a hole in my marketing"
transforming anonymous visitors into a list
your own list, no one can copy it
best-odds acquisition vs purchasing an off-the-shelf list
ongoing Plans, vs a single Campaign
optimizing vs just A/B testing
cost per lead of the program vs a per-piece cost of a mailing
consultative vs transactional