Modern iO Logo Design Contest

Modern iO has selected their winning logo design.

For $275 they received 379 designs from 26 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
christopherkfoster
United States

What We Do

We help businesses retarget anonymous website visitors with postcard mailings. Our target audience is Business-to-Consumer small, mid-sized, and major brand businesses. The key aspects are the retargeting of anonymous visitors, the idea of Input/Output (hence iO), and some kind of personalization (the 'i' might look like a person icon).

Industry

Media

Color Preferences

Red, Grey, Black, White.

Our Ideas and Additional Information:

This is only for businesses. It's a new way for businesses to reach back to visitors on their websites.

The Input is the website visitor, the Output is the mailing. This is a binary, yin-yang, showing progress and moving a business along. It is persistent, it continually improves, and like an electric motor/engine, it constantly recharges.

However, we do NOT want to show anything that has to do with "mailing." That's too literal.

"Not a wasted spend
Relevant
Forward-thinking
Incremental
Plugs a hole in my marketing"

revealing customers
converting customers
transforming anonymous visitors into a list
your own list, no one can copy it
best-odds acquisition vs purchasing an off-the-shelf list
ongoing Plans, vs a single Campaign
optimizing vs just A/B testing
cost per lead of the program vs a per-piece cost of a mailing
consultative vs transactional

Themes

Simple
Refined
Secure
Gray
Necessity
Modern

Style Inspiration

Entries
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Discussion

Discussion

christopherkfoster
United States
Thanks, folks. Check out www.modernpostcard.com to see our logo, colors, etc.

Let's also make "Modern" subordinate/smaller. Think of it like iO by Modern, or Modern iO, where the Modern is small. Look at the Modern Postcard website, and see how "Postcard" is made smaller. Good luck!
3 years ago