Top Three Things to Communicate
#1 - RESULTS ORIENTED - we bring together smart teams that just get stuff done!
#2 - TRUST - a sense that they can safely rely on us to address their most important business needs and challenges
#3 - EXPERIENCED - a sense that by working with us, they're also buying deep experience
Our Target Audience:
Personna 1: Senior Product or Marketing Executive (Executive Office, Corporate Marketing, Product Marketing)
This persona has more than 15 years experience in product management, brand management, or marketing at well known global companies. They are split 60% women and 40% men, with most either having an MBA (Masters of Business Administration) from a top school like Harvard or Stanford or other significant experience, perhaps having worked previously at an advertising agency managing marketing programs. They like to collaborate to build trust and then allow business partners to take charge of strategic projects, programs, and initiatives. They are in high profile positions at their companies, and are very influential on the business. They have broad experience across industries, but have often spent at least some part of their career working at high tech companies in California’s Silicon Valley.
Personna 2: Advertising Agency Executive
This persona is among the senior most employees at the ad agency, responsible for managing marketing programs across an array of well known clients with a diverse staff of employees. They have rich experience in marketing, but less hard core business skills in strategic planning and economics. They bring in consulting partners, like Medallurgy, to engage their senior most clients in business discussions that are often beyond the capabilities of their own staff as one means to grow the business. As such, they only partner with the most skilled and reliable sources that they can trust. About half have a business background with an MBA and half rose to the top through the creative side of the business and, therefore, have a strong appreciation for great creative work. They have strong opinions, but once they find a partner that delivers results, they will continue to collaborate long term.
Our Ideas and Additional Information:
"Medallurgy" literally refers to the process of making 'MEDALS' that are given to the winners of races, etc. The company concept is that we make winners in business, or business medalists, if you will. One idea is to stylistically and subtly incorporate the concept of a 'medal' into the logo design. Designers are encouraged, however, to creatively explore this brief and develop the best concepts.
Brand personality: "Medallurgy is confident and strong while possessing a work ethic and dedication that is second to none that enables truly superior results. Medallurgy is also somewhat understated, preferring to let results speak for themselves. Companies and marketing organizations breathe a sigh of relief when Medallurgy is engaged to help them navigate through a cloud of business issues."