MedallurgyLogo Design Contest

Logo Design Contest
Contests / Medallurgy

Medallurgy has selected their winning logo design.

For $300 they received 143 designs from 28 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
'Advising Market Leaders'
What We Do
Medallurgy is a consulting firm focused on diagnosing business problems and developing strategies to enable product and marketing organizations to overcome them and achieve superior performance results.
Industry
Consulting
Color Preferences
Preference is toward rich colors and modest 3D effects.

Rich 'blues' with either gold or red/white accents are appealing. Logo will be placed on different background colors so the logo background itself should be transparent.
Our Ideas & Additional Information
"Medallurgy" literally refers to the process of making 'MEDALS' that are given to the winners of races, etc. The company concept is that we make winners in business, or business medalists, if you will. One idea is to stylistically and subtly incorporate the concept of a 'medal' into the logo design. Designers are encouraged, however, to creatively explore this brief and develop the best concepts.

Brand personality: "Medallurgy is confident and strong while possessing a work ethic and dedication that is second to none that enables truly superior results. Medallurgy is also somewhat understated, preferring to let results speak for themselves. Companies and marketing organizations breathe a sigh of relief when Medallurgy is engaged to help them navigate through a cloud of business issues."
Themes
Refined
Secure
Masculine
Colorful

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Discussion

 
Client
Thank you for checking out this logo contest. Please send any questions you may to me and I'll address them as quickly as possible. Thanks!
15 years ago
 
Client
Hi rOsh... I posted some feedback on the logo. Please click the logo and see my comments. Basically I like how the 'd' seems to be hanging from the 'M' like a medal, and think it would be even better if the 'd' were more metallic looking, like gold, and the hanging medal effect were more prominent. I'm not totally sure that I will want a logo that is the full name of the company, but the hanging medal element is pretty interesting. Another concept to consider is to use the 'M' and to hang a gold tone globe or other symbol from the center of the 'M'. I definitely would like to see more of a 3D effect as well. Those are my thoughts. Thanks rOsh.
15 years ago
 
Client
Regarding #6... I would like this design even better if the medal had an even stronger metallic or chromatic appearance. One example is http://www.slicktutorials.com/ps/chrome/10.gif This is just an example though and I definitely leave it to the creative experts' judgment to suggest the best approach. Additionally, I'd like to see more of an embossed effect on the medal, as if it were stamped out of gold, to see how that might work with the design. Lastly, I'm curious how the word 'Medallurgy' would look if it too were metal (black metal?) or perhaps a bit more prominent. I am least certain about this last comment so it is more of a speculation than a suggestion. It may just be too much metal if we did that.

Overall, this is a clean design, serious, and strong... all things consistent with our brand.
15 years ago
 
Client
Regarding #15... this is a very clever design. Similar to my previous comments, I'd like it even better if the large "M" and the gold medal had more of a realistic metallic (chromatic?) effect. The color choice is very good.

I would also suggest playing with a few different fonts, particularly for the large "M" that has the medal incorporated into it to see how font style effects the look and feel.

15 years ago
 
Client
Regarding #9... definitely intriguing. I like the metallic effect in the lettering. I'm wondering if the lettering could be even more bold. I'd also work with a few different fonts to see how the font style effects look and feel. Modern is good, but serious, business, strong, and trusted are all elements I want to draw out. And design #6 makes me wonder how design #9 would look with a strong black metal effect.
15 years ago
 
Client
Regarding #13... this design is intriguing because it most strongly creates the look as if it were stamped in metal. I definitely lie the EMBOSSING effect where it has come in to play with this and other designs.
15 years ago
 
Client
Regarding #12... definitely cool idea here. I don't understand why there are 2 M's in the medal though. I find that a bit distracting. Same with the leaves/laurels on the medal and around the medal. Still though, neat approach. Please consider the other comments above and integrate them into your design.

15 years ago
 
Client
Thank you to everyone for this great effort. I realized that you may wish to see my current logo since that may trigger a few thoughts. The logo and site were set up as a temporary fix. The brand, the logo, and the website are all under full redesign. The logo we go with will be fully integrated into the site and all our branded materials.

Here is an example of the current logo... http://www.medallurgy.com/


Thanks again.
15 years ago
 
Client
Marzy... great stuff here. Thanks again. Can you show me how the medal from design #32 would look on design #31? Thanks much!
15 years ago
 
Client
#34... interesting take here rOsh. Can you show me an iteration with more of a metallic and 3D effect on both the letters and gold medal? Thank you!
15 years ago
 
Logo Designer
Hey Rick,
I have given metallic and 3D effects.
Do let me know what you think.
15 years ago
 
Client
Regarding #47... I'd like to see this design with 'Medallurgy' in black and with the medal having more of an embossed and metallic look. This is definitely interesting, but the "M" in the medal is difficult to see. Thanks.
15 years ago
 
Client
Regarding #23... this is very nice. I'd like to see a version with black text that is a bit more bold as well. Thanks.
15 years ago
 
Client
Regarding #49... I think all the text from the company name takes away from this very cool design. Can you remove the 'edallurgy' text and suspend a gold medal from ribbon in the 'M'. I think that would simplify it.
15 years ago
 
Logo Designer
Hi RickoSF,
You can give the feedabck for each design by clicking on the design.this will atek you to the personal feedabck page and also you will able to read the idea behind the design.And aslo this will send an alert regarding the comment, to designer's mail ID.
Cheers
15 years ago
 
Client
Regarding #49... adding to my previous comment, I'd also like to see how a font with serifs works in addition to the other things I suggested. Thanks!
15 years ago
 
Client
Regarding #51... I'd like to see this design with the blue text and images replaced with black. Also, the medal appears to be a bit blurred, and would be better if it were a bit more defined. Thanks!
15 years ago
 
Client
Regarding #52, there is a letter missing. The "U" got lost in the process. : )
15 years ago
 
Client
Regarding #47... also, I'd like to see the medal to the left of the text "Medallurgy", for a more linear look. Thanks.
15 years ago
 
Client
Regarding #15... lots of positive feedback on this design from internal sources. We'd like it better if the serif's were toned down some and the red, white, and blue of the ribbon holding the medal were more balanced in size.
15 years ago
 
Client
Regarding #61... I'd like to see the text and the body image be matched so that both are black. Thanks!
15 years ago
 
Client
Regarding #68... I'd like to see this design with more contrast, darker blacks, and the yellow elements appearing to be more like metallic gold. Thanks.
15 years ago
 
Client
See above, Sam. I referenced #68, which I believe is one of your designs. Thanks.
15 years ago
 
Client
Regarding #77... I really like this. Can you show me this design, same colors, and font size, only using the more modern font that you used in #23? I think that might just do it. Thanks!
15 years ago
 
Logo Designer
#99 not bad
15 years ago
 
Logo Designer
That was weird just changed to say an hour left, had few more to upload, then poof ended in like 10 mins... ugg I have better ones I wanted to upload.. oh well
15 years ago
 
Logo Designer
Wow, judging ended in less than 1 min too, guess you had it decided before... should have just ended early if that was the case
15 years ago
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