Medallurgy Logo Design Contest

Medallurgy has selected their winning logo design.

For $300 they received 143 designs from 28 different designers from around the world.
Contest
Logo Design Brief Hide
RickoSF
United States

Slogan

'Advising Market Leaders'

What We Do

Medallurgy is a consulting firm focused on diagnosing business problems and developing strategies to enable product and marketing organizations to overcome them and achieve superior performance results.

Industry

Consulting

Top Three Things to Communicate

#1 - RESULTS ORIENTED - we bring together smart teams that just get stuff done!
#2 - TRUST - a sense that they can safely rely on us to address their most important business needs and challenges
#3 - EXPERIENCED - a sense that by working with us, they're also buying deep experience

Our Target Audience:

Personna 1: Senior Product or Marketing Executive (Executive Office, Corporate Marketing, Product Marketing)
This persona has more than 15 years experience in product management, brand management, or marketing at well known global companies. They are split 60% women and 40% men, with most either having an MBA (Masters of Business Administration) from a top school like Harvard or Stanford or other significant experience, perhaps having worked previously at an advertising agency managing marketing programs. They like to collaborate to build trust and then allow business partners to take charge of strategic projects, programs, and initiatives. They are in high profile positions at their companies, and are very influential on the business. They have broad experience across industries, but have often spent at least some part of their career working at high tech companies in California’s Silicon Valley.

Personna 2: Advertising Agency Executive
This persona is among the senior most employees at the ad agency, responsible for managing marketing programs across an array of well known clients with a diverse staff of employees. They have rich experience in marketing, but less hard core business skills in strategic planning and economics. They bring in consulting partners, like Medallurgy, to engage their senior most clients in business discussions that are often beyond the capabilities of their own staff as one means to grow the business. As such, they only partner with the most skilled and reliable sources that they can trust. About half have a business background with an MBA and half rose to the top through the creative side of the business and, therefore, have a strong appreciation for great creative work. They have strong opinions, but once they find a partner that delivers results, they will continue to collaborate long term.

Color Preferences

Preference is toward rich colors and modest 3D effects.

Rich 'blues' with either gold or red/white accents are appealing. Logo will be placed on different background colors so the logo background itself should be transparent.

Our Ideas and Additional Information:

"Medallurgy" literally refers to the process of making 'MEDALS' that are given to the winners of races, etc. The company concept is that we make winners in business, or business medalists, if you will. One idea is to stylistically and subtly incorporate the concept of a 'medal' into the logo design. Designers are encouraged, however, to creatively explore this brief and develop the best concepts.

Brand personality: "Medallurgy is confident and strong while possessing a work ethic and dedication that is second to none that enables truly superior results. Medallurgy is also somewhat understated, preferring to let results speak for themselves. Companies and marketing organizations breathe a sigh of relief when Medallurgy is engaged to help them navigate through a cloud of business issues."

Themes

Serious
Refined
Elegant
Secure
Masculine
Colorful
Expensive
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd

Withdrawn

3rd
4th
5th

Withdrawn

6th
7th

Withdrawn

8th

Withdrawn

9th

Withdrawn

10th

Withdrawn

New
New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
1 2 3

Discussion

Discussion

RickoSF
United States
Thank you for checking out this logo contest. Please send any questions you may to me and I'll address them as quickly as possible. Thanks!
12 years ago
RickoSF
United States
Hi rOsh... I posted some feedback on the logo. Please click the logo and see my comments. Basically I like how the 'd' seems to be hanging from the 'M' like a medal, and think it would be even better if the 'd' were more metallic looking, like gold, and the hanging medal effect were more prominent. I'm not totally sure that I will want a logo that is the full name of the company, but the hanging medal element is pretty interesting. Another concept to consider is to use the 'M' and to hang a gold tone globe or other symbol from the center of the 'M'. I definitely would like to see more of a 3D effect as well. Those are my thoughts. Thanks rOsh.
12 years ago
RickoSF
United States
Regarding #6... I would like this design even better if the medal had an even stronger metallic or chromatic appearance. One example is http://www.slicktutorials.com/ps/chrome/10.gif This is just an example though and I definitely leave it to the creative experts' judgment to suggest the best approach. Additionally, I'd like to see more of an embossed effect on the medal, as if it were stamped out of gold, to see how that might work with the design. Lastly, I'm curious how the word 'Medallurgy' would look if it too were metal (black metal?) or perhaps a bit more prominent. I am least certain about this last comment so it is more of a speculation than a suggestion. It may just be too much metal if we did that.

Overall, this is a clean design, serious, and strong... all things consistent with our brand.
12 years ago
RickoSF
United States
Regarding #15... this is a very clever design. Similar to my previous comments, I'd like it even better if the large "M" and the gold medal had more of a realistic metallic (chromatic?) effect. The color choice is very good.

I would also suggest playing with a few different fonts, particularly for the large "M" that has the medal incorporated into it to see how font style effects the look and feel.

12 years ago
RickoSF
United States
Regarding #9... definitely intriguing. I like the metallic effect in the lettering. I'm wondering if the lettering could be even more bold. I'd also work with a few different fonts to see how the font style effects look and feel. Modern is good, but serious, business, strong, and trusted are all elements I want to draw out. And design #6 makes me wonder how design #9 would look with a strong black metal effect.
12 years ago
RickoSF
United States
Regarding #13... this design is intriguing because it most strongly creates the look as if it were stamped in metal. I definitely lie the EMBOSSING effect where it has come in to play with this and other designs.
12 years ago
RickoSF
United States
Regarding #12... definitely cool idea here. I don't understand why there are 2 M's in the medal though. I find that a bit distracting. Same with the leaves/laurels on the medal and around the medal. Still though, neat approach. Please consider the other comments above and integrate them into your design.

12 years ago
RickoSF
United States
Thank you to everyone for this great effort. I realized that you may wish to see my current logo since that may trigger a few thoughts. The logo and site were set up as a temporary fix. The brand, the logo, and the website are all under full redesign. The logo we go with will be fully integrated into the site and all our branded materials.

Here is an example of the current logo... http://www.medallurgy.com/


Thanks again.
12 years ago
RickoSF
United States
Marzy... great stuff here. Thanks again. Can you show me how the medal from design #32 would look on design #31? Thanks much!
12 years ago
RickoSF
United States
#34... interesting take here rOsh. Can you show me an iteration with more of a metallic and 3D effect on both the letters and gold medal? Thank you!
12 years ago
rOsh
India
Hey Rick,
I have given metallic and 3D effects.
Do let me know what you think.
12 years ago
RickoSF
United States
Regarding #47... I'd like to see this design with 'Medallurgy' in black and with the medal having more of an embossed and metallic look. This is definitely interesting, but the "M" in the medal is difficult to see. Thanks.
12 years ago
RickoSF
United States
Regarding #23... this is very nice. I'd like to see a version with black text that is a bit more bold as well. Thanks.
12 years ago
RickoSF
United States
Regarding #49... I think all the text from the company name takes away from this very cool design. Can you remove the 'edallurgy' text and suspend a gold medal from ribbon in the 'M'. I think that would simplify it.
12 years ago
Sandhya
Hong Kong
Hi RickoSF,
You can give the feedabck for each design by clicking on the design.this will atek you to the personal feedabck page and also you will able to read the idea behind the design.And aslo this will send an alert regarding the comment, to designer's mail ID.
Cheers
12 years ago
RickoSF
United States
Regarding #49... adding to my previous comment, I'd also like to see how a font with serifs works in addition to the other things I suggested. Thanks!
12 years ago
RickoSF
United States
Regarding #51... I'd like to see this design with the blue text and images replaced with black. Also, the medal appears to be a bit blurred, and would be better if it were a bit more defined. Thanks!
12 years ago
RickoSF
United States
Regarding #52, there is a letter missing. The "U" got lost in the process. : )
12 years ago
RickoSF
United States
Regarding #47... also, I'd like to see the medal to the left of the text "Medallurgy", for a more linear look. Thanks.
12 years ago
RickoSF
United States
Regarding #15... lots of positive feedback on this design from internal sources. We'd like it better if the serif's were toned down some and the red, white, and blue of the ribbon holding the medal were more balanced in size.
12 years ago
RickoSF
United States
Regarding #61... I'd like to see the text and the body image be matched so that both are black. Thanks!
12 years ago
RickoSF
United States
Regarding #68... I'd like to see this design with more contrast, darker blacks, and the yellow elements appearing to be more like metallic gold. Thanks.
12 years ago
RickoSF
United States
See above, Sam. I referenced #68, which I believe is one of your designs. Thanks.
12 years ago
RickoSF
United States
Regarding #77... I really like this. Can you show me this design, same colors, and font size, only using the more modern font that you used in #23? I think that might just do it. Thanks!
12 years ago
autoanswer
Vatican City State (Holy See)
#99 not bad
12 years ago
405media
United States
That was weird just changed to say an hour left, had few more to upload, then poof ended in like 10 mins... ugg I have better ones I wanted to upload.. oh well
12 years ago
405media
United States
Wow, judging ended in less than 1 min too, guess you had it decided before... should have just ended early if that was the case
12 years ago