Lockwood Carpentry Logo Design Contest

Lockwood Carpentry has selected their winning logo design.

For $250 they received 149 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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Susan Zimmerman
United States

Slogan

Key to a happier Home (open to ideas)

What We Do

Home Rennovation and Fine carpentry

Industry

Construction

Top Three Things to Communicate

#1 - Use a Key in the design (symbolizes home and success)
#2 - A nice architectural image or icon
#3 - Simple Classey design

Our Target Audience:

Wealthy Homehomers looking for renovations and fine carpentry
Wellesley, Weston, Newton MA
Income $150,000 and up

Color Preferences

Starbucks Green and a nice beige or a blue and green

Our Ideas and Additional Information:

http://www.pinnaclehouses.com/

Themes

Expensive
Serious
Classic

Style

Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Susan Zimmerman
United States
#5
Please look at the logo for Pinnacle Houses below. I would like to see a similar looking key in the design.
Like the overall layout. Don't like the type style for "Key to happier Home"...needs to be more sophisticated.
Please try using other colors if you think it will look better.
Thanks

www.PinnacleHouses.com
13 years ago
Susan Zimmerman
United States
#2 So far like the image of the house would like to see several different new logos with the tag line added.
Thinking that if you reverse out the the text "Keuy to a Happier Home" but make the key symbolic using a C & L like this image /Users/susanzimmerman/Desktop/Picture 4.png that would be helpful. If you can't see this image then just imagine a cool looking key with the teeth facing down and in the decorative part of the key incorporate a C & L...hope this make sense. So far the whole team likes the houe so please keep building off of this logo.
13 years ago
Susan Zimmerman
United States
#22 Good elements for a logo . The home looks like a mill with a wheel attached at a quick glance. Since we are in an affluent area the house needs to look more substancial. Would like to see an L & C on the design of the decorative part of the key. Please try enclosing the whole logo so that it will stand out on a biz card or print media or a sign.
Thanks!
13 years ago
Susan Zimmerman
United States
#23 Love how you enclosed the whole logo to make it look like a sign. Don't like the side porch want to see a more elaborate house since the market we work in is affluent.
#24 Like #22 design better. Can you fit "Key to a Happier Home" inside the key?
Thanks
13 years ago
Susan Zimmerman
United States
#7 Love the key you designed with like to see it intergraded into the words Lockwood Carpentry.
Design is good but not for this industry.
13 years ago
Susan Zimmerman
United States
#28 Looks great is now our #1 choice would like to see the tag line in the same green as the house so it doesn't compete with the name Lockwood Carpentry. Please make key hole black and area around it white so that it is a 2 color design not 3. Also add the line element to Carpentry (that you did in # 29, 30 and 31) but useit more sophisticated, scroll like ~~~~~~~
If you have time would like to see a few more ideas using #28 as your standard and would like to see it in 2 colors for printing purposes.
13 years ago
Susan Zimmerman
United States
#32 I think this is the best logo you did. The lines near Carpentry competed with the overall logo so I think it's better simplified. Thanks You!
13 years ago
michaelcampbell
United Kingdom
Ranking System

How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be choosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and decision about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a separate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frustrating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in choosing your winner logo, there are really good ones out there. (this was mentioned in a few contests before, but applies perfectly to this contest. thank you :-) )
13 years ago
Erik
United States
So am I being considered here or just left up for my tagline? Will I get a chance to submit any changes?
13 years ago