What We Do
Career, Life and Personal Brand coaching that empowers people to make vital life changes that change the vitality of their lives.
My target audience is: adults, 35 - 55 years old, men and women, mostly professional, who are looking to shift something major in their lives - career, family, or personal changes like moving or major transitions. Specifically:
-Career Pivots & Reinventions - stepping up, shifting industries, re-entering work after getting higher education
-Personal Brand Development - what are your values, strengths, and key qualities that make you, you
-Life's Biggest Transitions: Are you recently laid off or taking a sabbatical, maybe you’re ready to move to a new city or you’re coming back after stepping away from work for personal reasons
-Empowerment for Solo and Entrepreneurs - start that business now! What do you need to do to motivate yourself to create and launch your business then, keep it running.
Red, but not fire engine or primary red. I am thinking of two options: 1) a rich, deep wine colored red and 2) a muted, softer red/orange (perhaps leaning toward persimmon). What I'm going for is something that has gravitas, has energy, is aspirational AND is also inviting.
Charcoal grey is preferred to black and I think that it could be used for text. is also welcome.
Accent colors: Without looking like a rainbow, I am open to exploring some way of incorporating an inviting, energetic quality to the logo through an additional color or perhaps a different saturation of the red. I'm going for something that adds balance to the intensity of the element of fire and heat.
Our Ideas and Additional Information:
I would like to have a flame(s) incorporated into the logo, given the name. I think that showing flames/fire adds to the energy and brings the logo to life. Also, if there is a way to vary the font between Life of Fire and Coaching or simply make the word Fire pop out, that would be ideal. Open to script but nothing super precious or hard to read. I want a good balance between feminine and masculine here, so pretty cursive is out. And, I think that a serifed font is strongest, but I'm open to sans.
Open to both square and horizontal layouts.
One final thought, if there is an element of the logo (perhaps the flame) that can stand on its own for social media, that would be awesome.