Like the idea of using bit / pixel graphics in the logo design. Check out:
http://hello.eboy.com/eboy/.
Like the SpaceX logo because it is space-age and futuristic.
Must use imagery / symbol - not just the name, Law.X.
The following are some ideas about the feeling, perception and mood of the logo:
a. Luxury, high-end, premium brand.Innovative and creative approach to legal services.
b. Modern, stylish, and sophisticated.
c. Ambitious, daring + audacious.
d. Fun. Business is a game: the law is a powerful tool to help win the game.
e. Using law as a tool to make great deals for our clients.
Would like the logo to reflect the following:
a. Futuristic / cutting-edge.
b. Contrarian (different to conservative / traditional law firm branding).
c. Challenger Brand.
d. Digital.
e. Bold / impactful.
f. Powerful.
g. Luxurious.
h. Inspiring.
The following are all examples of other modern, progressive and innovative law firms in England: Radiant Law; Keystone Law; Axiom; Temple Bright; and Riverview Law.