Law.X Logo Design Contest

Law.X has selected their winning logo design.

For $475 they received 297 designs from 35 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Comet120
United Kingdom

Slogan

None

What We Do

Brand-new, modern, progressive, contemporary Law Firm.

Business to business only.

Provide the full range of typical commercial / corporate legal services and advice.

Operate exclusively in the England.

Primarily servicing London and other large cities in England.

We see ourselves as businessmen first, whose business happens to be providing brilliant legal services and advice.

We are re-defining and challenging how legal services are currently provided to clients. We believe it can be done better.

We like to use technology and data a lot in the business. We are inspired by FAANG (Facebook, Apple, Amazon, Netflix and Google).

Industry

Top Three Things to Communicate

#1 - Shake-up traditionally conservative legal services (Innovative, Contrarian + Progressive)
#2 - Professionalism and business-like.
#3 - Trustworthiness, integrity, and friendly.

Our Target Audience:

Medium to large commercial / corporate / financial businesses operating and trading in London and the other major cities across England.

We have a special focus on (a) banks and financiers (b) property developers and (c) other law firms (where they need additional capacity), but we service all medium to large commercial / corporate / financial businesses.

In terms of individuals, we are focussed on younger decision-makers in businesses, who are likely to be more open-minded to trying a fresh approach to legal services. As they grow into senior and influential decision-makers, we hope that they will continue to instruct us.

Color Preferences

A. Black (luxury);
B. Chrome / Grey (technology / future);
C. White (perfection);
D. Would also like to see a splash of colour...thinking red (passion), yellow (intellect) or orange (creativity / unique).
E. Generally open-minded as to the colour choice.

Our Ideas and Additional Information:

Like the idea of using bit / pixel graphics in the logo design. Check out: http://hello.eboy.com/eboy/.

Like the SpaceX logo because it is space-age and futuristic.

Must use imagery / symbol - not just the name, Law.X.

The following are some ideas about the feeling, perception and mood of the logo:
a. Luxury, high-end, premium brand.Innovative and creative approach to legal services.
b. Modern, stylish, and sophisticated.
c. Ambitious, daring + audacious.
d. Fun. Business is a game: the law is a powerful tool to help win the game.
e. Using law as a tool to make great deals for our clients.

Would like the logo to reflect the following:
a. Futuristic / cutting-edge.
b. Contrarian (different to conservative / traditional law firm branding).
c. Challenger Brand.
d. Digital.
e. Bold / impactful.
f. Powerful.
g. Luxurious.
h. Inspiring.

The following are all examples of other modern, progressive and innovative law firms in England: Radiant Law; Keystone Law; Axiom; Temple Bright; and Riverview Law.

Themes

Luxury
Modern
Refined
Masculine
Complex
Gray
Adventure

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

Comet120
United Kingdom
Hi - thanks to everyone that has submitted logo designs. There are some great designs. I will post some general feedback here very shortly to help you refine or explore different options. Many thanks again.
3 years ago
Comet120
United Kingdom
Hi,

Here is some general feedback, which has been shaped in light of the logo designs submitted so far.

1. Futuristic / space age lettering is definitely the way forward.

2. Use of chrome / metallic silver for main colour (continuing the space-age theme) works very well.

2A. Would like to see experiments with a small splash of red or yellow in the logo.

3. Make the "X" distinctive. So it is clearer that the pronunciation is "Law" followed by "X", rather than one syllable: "Lawx".

4. Lettering needs to be "hard" (rather than soft / rounded), which feels more futuristic and space-age.

5. Would now like to see a period used in-between "Law" and "X" i.e. Law.X

6. Would like a small amount of "8-bit" pixels incorporated into the design. For example: one letter, a part of a letter, or pixelating the period.

7. In terms of an image / symbol. Really like the idea of Law.X sitting just above a curved line representing the earth's horizon with the sun's rays breaking over it. This feels very futuristic and space-age. I have uploaded a jpeg as an example...but would want it to be more subtle than that image.

Thanks again for taking part in the tournament, and I look forward to seeing more great designs.
3 years ago