What We Do
Brand-new, modern, progressive, contemporary Law Firm.
Business to business only.
Provide the full range of typical commercial / corporate legal services and advice.
Operate exclusively in the England.
Primarily servicing London and other large cities in England.
We see ourselves as businessmen first, whose business happens to be providing brilliant legal services and advice.
We are re-defining and challenging how legal services are currently provided to clients. We believe it can be done better.
We like to use technology and data a lot in the business. We are inspired by FAANG (Facebook, Apple, Amazon, Netflix and Google).
Top Three Things to Communicate
#1 - Shake-up traditionally conservative legal services (Innovative, Contrarian + Progressive)
#2 - Professionalism and business-like.
#3 - Trustworthiness, integrity, and friendly.
Our Target Audience:
Medium to large commercial / corporate / financial businesses operating and trading in London and the other major cities across England.
We have a special focus on (a) banks and financiers (b) property developers and (c) other law firms (where they need additional capacity), but we service all medium to large commercial / corporate / financial businesses.
In terms of individuals, we are focussed on younger decision-makers in businesses, who are likely to be more open-minded to trying a fresh approach to legal services. As they grow into senior and influential decision-makers, we hope that they will continue to instruct us.
A. Black (luxury);
B. Chrome / Grey (technology / future);
C. White (perfection);
D. Would also like to see a splash of colour...thinking red (passion), yellow (intellect) or orange (creativity / unique).
E. Generally open-minded as to the colour choice.
Our Ideas and Additional Information:
Like the idea of using bit / pixel graphics in the logo design. Check out: http://hello.eboy.com/eboy/.
Like the SpaceX logo because it is space-age and futuristic.
Must use imagery / symbol - not just the name, Law.X.
The following are some ideas about the feeling, perception and mood of the logo:
a. Luxury, high-end, premium brand.Innovative and creative approach to legal services.
b. Modern, stylish, and sophisticated.
c. Ambitious, daring + audacious.
d. Fun. Business is a game: the law is a powerful tool to help win the game.
e. Using law as a tool to make great deals for our clients.
Would like the logo to reflect the following:
a. Futuristic / cutting-edge.
b. Contrarian (different to conservative / traditional law firm branding).
c. Challenger Brand.
e. Bold / impactful.
The following are all examples of other modern, progressive and innovative law firms in England: Radiant Law; Keystone Law; Axiom; Temple Bright; and Riverview Law.