KuanzaLogo Design Contest

Start the change!

Kuanza is an online clothing retailer that economically supports positive social change by investing part of its revenues in microfinance projects chosen by its customers.

The logo should be recognisable and catchy both in a monochrome version and in vivid colors. Warm colors preferred (red, yellow etc...). If possible please use no more than three colours and please try to create a logo that will look good on a variety of colour backgrounds. We prefer solid colours, rather than gradients of colours.

The main point about Kuanza is to inspire people to play an active part in socially responsible projects throughout the world. Kuanza means “to start”, you could refer to this meaning in the logo. There are various perspective to this word:1. related to the customers’ experience, “start being the engine of social change”, 2. related to the people benefiting from the economical support, “start improving your life”.
The logo should communicate a positive and active attitude towards life. It should be catchy and inspire good feelings. The logo should express the power linked to starting the socially positive change.
The logo should be trendy, neither childish nor too classical, as we sell to a young target audience who are interested in looking trendy. The slogan should not be included in the logo.