Helping Conservatives Grow, Preserve and Distribute Wealth
What We Do
We help individuals and families who hold traditional, conservative (fiscally and socially) values grow, preserve and (eventually) distribute their wealth. Will consider logo both with and without the slogan. Adding '.com' someplace would be OK too if it can be done tastefully, but absolutely not necessary.
Top Three Things to Communicate
#1 - Conservative
#2 - Safe/Solid/Trust
#3 - Competence
Our Target Audience:
Typical client is 45-65 year old. Married. Professional of some kind or business owner/entrepreneur. Men and women equally. Politically interested and aware, busy lifestyle, passionate about traditional, conservative (fiscally and socially) values. Conservative Republican. Ronald Reagan is their (and my!) political hero.
Like: Cherry, Maroon, 'earthy', 'conservative' colors, clean, confident, solid, exclusive design.
Dislike: Yellow, Purple, 'loud', 'weak' colors, busy.
Our Ideas and Additional Information:
Krvaric is also my last name. That is the 'brand' or 'name ID' I want to promote/build, so 'Krvaric' should be more prominent than 'Capital'. Logo should be clean, 'patriotic' (USA) feel - if possible - without being tacky. Logo should convey: bold, stable, safe, conservative. These are my specs, but I AM open to fresh ideas, if someone wants to try something slightly different, as long as the main theme remains intact. Logo will be used on website, banners (sponsoring events), letterheard, etc. so depending on the use the 'slogan' may or may not be appropriate (either due to size or use) so one possibility is for the logo to be such that when necessary, the 'slogan' can just be stripped off without impacting the rest of the logo or placed elsewhere (see link example). Just a thought. Click on the link to see my current logo, and how it's used in an ad. Do not necessarily take any cues from the current logo. It's just to give you as much info as possible. In my opinion, the current logo is too simple and too basic. I need a little more sophistication than just the words stacked on top of each other. http://www.box.net/shared/xlp1o42b43