Karwin Development Group Pty LtdLogo Design Contest

Logo Design Contest
Contests / Karwin Development Group Pty Ltd

Karwin Development Group Pty Ltd has selected their winning logo design.

For $375 they received 195 designs from 15 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Property Development Management Services
Industry
Construction
Color Preferences
The name is derived from two football teams.
Geelong (www.gfc.com.au) and Essendon (www.essendonfc.com.au).
The colours must be limited to navy/white/red/black
Our Ideas & Additional Information
Something with a subtle 3D look.
Look at the emblems for the two football teams. Perhaps borrow aspects of both (in equal amounts!)?
We do not want a 'typical' builders logo
The word 'Karwin' is the most important part of the logo and to be more pronounced than the remaining part of the name.
The 'Pty Ltd' part of the company name is not to be a part of the logo.
Our projects tend to be complex, ie: data centres & connectivity, large commercial buildings etc. We do not do 'simple'.
Would also like to see options using the letters "KDG" in lieu of "Karwin" as the dominant text.
Themes
Modern
Masculine
Colorful
Refined

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Discussion

 
Client
The reference to the football teams has been taken far too literally. We do not want an 'emblem' like a football team. All logos thus far all look like football club emblems. A subtle reference to the teams is all that is required (if at all). Or logo is to represent the following:
- cutting edge
- slick, modern, eye catching
- professional
- relate to building design, development, electronics, data centres, fibre optics etc (we deliver data related building projects)
The logo does not have to have all colours nominated. The red, navy and black is important. We can have silver (glow??) instraed of white as typically the logo will be on a white background.
We really need something 'out there' and eye-catching. Definitely not 'conservative'

Not that they relate to Karwin, here are a few logos' that I like and why;

https://logotournament.com/contests/jly - #17. The subtle use of the golf ball dimples looks great
https://logotournament.com/contests/design_box - #91 161, 12. The 3D is eye catching
https://logotournament.com/contests/nexsys_controls_inc - #119 (really like the 3D), 150, 194 (Really like the 'light'/glow feature at the base of the ball and the 3D)
https://logotournament.com/contests/corterra - #27. Like the shading/grading of colour. The light in the box creates interest
https://logotournament.com/contests/seis_match - #217 - Love the 3D effect and the 'buildings' in the centre. #311 - light source/shadow/glow looks good!
12 years ago
 
Client
We do not want a 'crest' or 'football club emblem'. The logos' so far are all on the wrong track. One of the projects that we are developing is a major data centre. look at www.switchnap.com for inspiration - the building and technology is stunning.

https://logotournament.com/contests/ivdatacenter - #1, #3 are fantastic!! (change colours though)

C'mon designers - ditch the crests and lets get innovative!!

Also take a look at the links in my earlier post
12 years ago
 
Client
Now we are getting there!
No more crests - bring on the creativity!
12 years ago
 
Client
Would be good to see some blood red in #23. Also font of 'Development Group' needs to be sharper/modern
12 years ago
 
Client
We are not after an overly bright logo - please only stick to the palette noted.

We are really waiting to see something 'out there'. please look bad over the comments - we do not have a winner as yet by a long way.

Buildings (subtle imagery)
Fibre Optics
Data Centres
Leading edge
12 years ago
 
Client
To provide guidance - this is what makes #47 and associated designs stand out
- colour palette
- font and proportion
- the 'glow'
- the ball enclosed within. It symbolises 'something yet to come/be born'
- patterning looks hi-tech

However, we would also like to explore the following imagery
- data centres
- data racks
- fibre optics and LED lights
- building forms/boxes/skylines
12 years ago
 
Client
We have sought feedback from a few members of the team today - all are extremely impressed with what has been produced. The top 6 or 8 above are agreed to be the top contenders.
We would like to see these more developed in line with all of the comments/feedback provided to date.

In order to offer final pieces of inspiration - here are 4 logos that the team also rated highly (albeit with our colour palette) - could we also see options along these lines?

https://logotournament.com/contests/design_box #161 by SPARK Creative
https://logotournament.com/contests/corterra #27 by illumina

Good luck
12 years ago
 
Client
Ranking is yet to start - do not worry about the order at all as yet. We are just lining things up so we can compare and provide feedback before selecting the 5 to move forward with.
12 years ago
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