Island Surf Co. Logo Design Contest

Island Surf Co. has selected their winning logo design.

For $300 they received 265 designs from 45 different designers from around the world.
Contest
Logo Design Brief
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Mike OBrien
United States

Slogan

Paradise for the Sole

What We Do

Comfort Footwear Brand specializing in Boat Shoes, Water Shoes and Sandals.

Industry

Retail

Top Three Things to Communicate

#1 - Fun
#2 - Comfort/Relaxing
#3 - All Ages

Our Target Audience:

The logo should target both young and old, our brand is supposed to be both hip and fun, plus comfortable and relaxing. Visit our website at www.islandsurfcompany.com

Color Preferences

Logo should be colorful and match the brands image

Our Ideas and Additional Information:

We are looking to both update our logo and slogan. We are also looking for potential Ideas and logos to use for t-shirts. Visit www.islandsurfcompany.com to get an idea where our brand is now.

Themes

Economical
Masculine
Simple
Subtle
Playful
Classic
Refined
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
2nd

Withdrawn

3rd

Withdrawn

7th
9th

Withdrawn

New

Withdrawn

New

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New

Withdrawn

New

Withdrawn

New
New
New

Withdrawn

New

Withdrawn

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
1 2 3 4 5 6

Discussion

Discussion

Mike OBrien
United States
Good Start on the logos. Keep in mind that this logo will be printed on sock liners and t-shirt, but will also need to be embossed on the outside of shoes. Some of the logos are either too thin to stand out on a shoe or too loog and need to be compacted to fit on the side of a shoe.

While "Paradise for the Sole" is our current slogan. We are looking for completely new ideas for a slogan.

We are also looking for potential graphics to print on t-shirts, and while there will only be one winner we may look at ways to compensate multiple ideas if we see them as potential t-shirt designs.
13 years ago
Mike OBrien
United States
To All: We are blown away by the great designs and concepts. We will be updating the rankings today. We did many years ago the shoes for shirt company. If you check out zappos.com and put in Old Maui Brand you will see the logo with the two palm trees. It has a vinatge look that appealed to everyone and many felt they had seen this brand before when they really had not. This is just another insight into what we are looking for. we are not set on this type of look but it worked yet the designs coming in look so good we are seem to change direction. One thing we know is that we will come out of this with a great new look.
Thanks!
13 years ago
Mike OBrien
United States
Just to state some ideas that I have been looking for here. We want something both youthful but not too edgey that it would steer off older consumers. I have seen some great logos with waves, flags, palm trees and islands. There has yet to be any surf boads or surfers brought it to any of the logo concepts here. Vineyard Vines has their Whale, Nautica has the Sailboat, some kind of icon that could be utilized for our brand would be great.
13 years ago
Mike OBrien
United States
What about a Long Board with the logo to the right. Or a Long Board with a guy holding it and the logo to the right. The board and person could serve as an icon. The font or wrods should be more curved not block.
13 years ago
Mike OBrien
United States
To All: we have seen many great designs. Even though we will pick one we have interest in many of these as potential T-Shirts screens. The ones we like would include- 201, 192, 118, 187, 162, 150, 136, 140, 106 or variations of these. That is not to say these are not in the running. We would want to compensate any design if we used it.
13 years ago
Mike OBrien
United States
We have decided to extend the contest through the weekend.While we see potential in a number of these submissions and have gone back and forth on the we feel we can end this after the weekend.

Mike
13 years ago
proud.papa
United States
Thank you for giving all of the input throughout the contest. Please rank as many of the designs as you can as the designers get point values, even if their particular design isn't chosen. There were a lot of nice designs done, and some very creative ideas...everyone should pat themselves on the back!
13 years ago
Mike OBrien
United States
I am very dissapointed that one of the top designs was removed. I do not have the number but it was one of the later entries. It had a surfer riding a wave on the left in multi colors, lower case island (green), lower case surf (blue and a white co. Why was this taken off?
13 years ago
GoNorth
Canada
Mike, was it "Withdrawn" by the designer, or did it show "Removed by Moderator".

If "Removed by Moderator" then it was likely for 1 or 2 reasons:

1. Design used clipart or imagery that was copyrighted and should not have been used in the design.

2. Design was not properly centered and/or was more than just a logo (for example we are not allowed to add distracting 'backgrounds' to our logo designs)

13 years ago
Mike OBrien
United States
The Logo looked no different then any of the others. It would have been top 3 for sure. We are bringing in a group of people this week to look at what we feel are the top logo's to help us pick and decide on the winner. This was my personel favorite and it is gone and I have no idea why. I wish I wrote down the number. I like this sight and had hoped to do more with it. We just bought a technical running shoe company and wanted some changes to the logo and we have big plans for T's for both companies but I am now not sold on this proccess.
13 years ago
ShnickStudios
United States
Was it #231 on page 4?
13 years ago
Mike OBrien
United States
I have been out of town traveling but yes- it was #231. Why was that taken off?
13 years ago
ShnickStudios
United States
Hi Mike,

I believe that designer was banned from competing. You should contact an admin or a moderator for additional information..

~D
13 years ago
Mike OBrien
United States
Although very dissapointed in the proccess as many good designs were taken down, we have narrowed it down to two designs and will post the winner tomorrow (6/23). We want to thank everyone who submitted designs. thanks!
13 years ago
GoNorth
Canada
Hi Mike,

If designs were removed by Moderators, it is due either to Copyright infringement, or a designer who is supposed to be banned trying to sneak in a design with another username. (And a designer would have been banned for doing things like Copyright infringement, or constantly stealing other designers' ideas.)

LogoTournament is moderated by volunteers who try their best to keep the contests clean of issues, but with over 5,600 designers (and growing), hundreds of contests, and maybe 10(?) moderators that I know of, every once in a while something that shouldn't be there slips in.

But this is BY FAR the best place to get a logo designed, in my humble opinion, if you want many designs from many designers and the best cost-to-quality ratio I have ever seen on any website like this.

You've got lots of great designs to choose from, good luck!

-- Matthew

13 years ago
Udzynit
Australia
I am very dissappointed in the process also Mike... As you can imagine.
13 years ago