As I said in my main post. The Horizontal is too long to fit on the side of shoe. I like the original logo. Not sure if it looks too much like a cartoon.
The feel of this logo is beachy, young and dynamic; it portrays motion. When I look at it I think of a very fresh summery brand, which is the feel I got from looking at your website :)
I like the look of these new entries, I would like to see the palm trees more defined and colored like trees. Also, the interior color looks brown which doesn't really work for our brand.
I might like to see some combination of your top two logos. Maybe take the coloring and palm trees of entry #93 and the font from #11. We are looking for some kind of icon to stand alone as a symbol for our brand and the palm trees could be that. I think that is missing from entry #11. Thanks for your efforts.
I do really like the concept you have going here. My one issue with the logo is that the palm trees are too thin and stick like. I think it might look better on both the logo abd icon if the trees had a little more girth. See this as a reference: