Investment PILogo Design Contest

Logo Design Contest
Contests / Investment PI

Investment PI has selected their winning logo design.

For $375 they received 69 designs from 14 different designers from around the world.

Logo Design Brief

Client
tys
Australia
What We Do
High net worth investors bring us investments they are looking at investing in, we perform due diligence investigations on those deals, exposing risks, hazards and problems so our client can decide to invest in the deal or not.
Industry
Service Industries
Color Preferences
No Pink
Our Ideas & Additional Information
One idea I had was a spy in a suit peering our from the I in Investment PI, in a silhouette style.Not attached to this idea.

SUGGESTIONS:
The key thing I am looking for is what people feel when they see the Investment PI brand. The branding needs to be fun, very cool, ruggedly handsome and decisive. Initial thoughts of a suitable logo/ brand was the detective TV series, Castle & Burn Notice. I like the feel of Castle with the sex appeal, the intrigue, the team aspect and that they are being playful and having fun while creating great results. I also like the sense on anonymity and the action packed nature of Burn Notice .
I am really wanting to see logos that integrate the elements from these two tv shows (more so of Castle).

IMPORTANT:
Please no cliche magnifying glasses or sherlock holmes material. This needs to be really cool and innovative... not something that looks from the 50's.
Themes
Simple
Refined
Colorful
Luxury
Adventure

Entries

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Discussion

 
tys
Client
Hi Quroin, thanks for sending in your designs. I think #6 & #7 look the best out of the ones you submitted, some of the others look a little too plain. If you could add some WOW factor to them so they have more personality and charisma that would be great.
12 years ago
 
tys
Client
Hi Quroin, I think you have misunderstood. "WOW factor" does not refer to putting the word wow in the branding. It refers to how good the logo looks (adding the word wow to the logo does not make it look any better)
12 years ago
 
tys
Client
Thanks for the additional posts over night.

VERY IMPORTANT:
- The logo doesn't need to be in the same style as the Castle Logo... As in capitals and plain like their logo. The elements of castle I am trying to bring into my logo are more elements of the actual show itself rather than their logo. I do apologize if this has been an area of confusion. The Castle logo itself looks average, it is the elements of the show that I want to infuse into the logo.
- I am looking for originality, not logos that look like someone else's logo (some of the entries, look too similar to the castle logo)
- The writing doesn't need to be in capitals.

PLEASE EXPERIMENT AND BE CREATIVE. The most important elements of the logo are the three things i want it to convey and the slider criteria. I will most likely give the prize to someone who submits a logo that I can't do myself in photoshop in 10 mins (I can replicate the castle logo in under 10 mins and make a few changes to it, so please avoid doing this). The attachment with the examples is only meant to give you they idea of the "feel" I am looking for in my logo, it is not meant to be a basis to replicate their designs.
12 years ago
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