Insight ITLogo Design Contest

Logo Design Contest
Contests / Insight IT

Insight IT has selected their winning logo design.

For $300 they received 261 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Insight IT provides outsourced IT services and technology solutions to small businesses.
Industry
Technology
Color Preferences
Grey - Charcoal, metallic, graphite, silver
Canary Yellow
Our Ideas & Additional Information
I'm looking for a logo that is progressive, almost sporty in nature and is somewhat aggressive (like an exotic car) for the IT industry. It needs to appeal to small business professionals.

We want a logo that has a symbol, stylized words, and could be used with the symbol alone, words alone, or both.
Themes
Modern
Luxury
Refined

Entries

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Discussion

 
Client
These are some great submissions everyone. I'd love to see some more designers take a crack at it as well. I've responded to everyone individually, but as a whole, I'd like to see the yellow more like design #3 and #6 (less gold, more yellow) and keep the caps in Insight IT. Thanks everyone!
10 years ago
 
Client
Everyone, I got a bunch of logo revisions, but they only seemed to take part of my feedback into account. I want the logo's to have Inisght IT, with that capitalization. The color should be a canary yellow, not a pale yellow and not gold. Also, I would like to remove any gradient out of the text, and possibly the symbols. Something more 2D would lend itself better to printing. Also, still looking for a good symbol that I like. some of you have done some good things, but not quite there...
10 years ago
 
Client
Fantastic job on the new submissions! I like quite a few of them and definitely feel like we're getting closer.

One thing I've realized in the process is that I'm more of a sharp lines fan than a curvy fan. I'm actually ok with mixing a bit of both, but I'd err more on the side of sharp lines than curves.

All of that said, I'm still open to new and interesting ideas, so please keep submitting!
10 years ago
 
Client
I continue to be amazed at the refinement that is happening here in the end of the first stretch. I tried to rank this morning and be a bit discriminate, but overall, you're really getting what I'm looking for. I will comment a bit later in the day and then start selecting down to the top 5 artists. Thanks everyone!
10 years ago
 
Client
Sorry for the delayed comments. I'm fighting an emergency situation at the moment and it's consuming my time. Just wanted to make one thing clear. I'm not very worried about the text and color of text right now. I really am looking for a symbol that speaks to me. We can match the text to the symbol later. Various iterations of top 5 logos SYMBOLS are what I'm looking for now. Thanks everyone!
10 years ago
 
Client
Keep in mind as well that light gradients are ok, but it also needs to print well in 2 colors for printing and embroidery.
10 years ago
 
Client
Sorry again everyone. It wound up being a really rough week. I'm back and ready to get this contest finalized. Sending out responses shortly.
10 years ago
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