IN2IT ARCHITECTURELogo Design Contest

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion



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We really like the direction these new logos are headed. Having the letters made from more abstracted blocks rather than a canned font is great. It means that the name is more visually "intuitive" rather than it being "read" from standard text. This is great.

Having the 2 read more subtly out of the void between masses is a great way for it to be more subtle and intuitive. We like this direction, but we are excited to see how this concept can be achieved in other ways as well.

We'd like to focus on white backgrounds for now and we can work out how to incorporate a greyscale or dark background option at phase 2.

We're finding that we like the lighter and more horizontal compositions as well as ones that don't have a lot of extra and unnecessary flair.

We'd also like to make sure that the tagline "Innovative, intelligent, Intuitive" is included somehow. Even if it is small.

Some thoughts as we review these new entries:

We are finding that we are drawn more to the entries that are simple and elegant. Letters created from abstract shapes rather than standard fonts are working for us. In general, we like the entries that try to use design principles that tie back to our tagline. These are some examples of how this is accomplished in some of the entries we like.

Innovative - Non standard, abstracted text rather than a font.
Intelligent - A structure, rhythm or underlying compositional framework
Intuitive - Simplicity communicates faster and more intuitively where unecessary complexity just confuses.

Thank you all for your hard work and we are very excited to see what comes of this final few hours!