iBird Logo Design Contest

iBird has selected their winning logo design.

For $750 they received 259 designs from 67 different designers from around the world.
Contest
Logo Design Brief
Hide
goofy166
United States

Slogan

Finally, a field guide as light as a feather (optional)

What We Do

a. iBird products are reference topics contained on portable devices such as mobile phones, PDAs, Smartphone’s like the iPhone, such that the information is accessible in an intelligent manner not possible with books. Interactivity, multimedia, search ability, intelligent look up, sound and vast amounts of information are some of the highlights of the products. Currently the brand is expressed in an extremely popular product called iBird Explorer for the iPhone which turns the iPhone into a field guide to birds. In the future there will be products such as iBird Guide to Dogs, iBird Mechanics Bible, iBird Guide to Animals and Plants, etc.

Industry

Technology

Top Three Things to Communicate

#1 - Lightness
#2 - Speed
#3 - Intelligence

Our Target Audience:

Who: Target audience is anybody who reads, or listens, and owns a mobile computing device, or wants to own a mobile computing device
Where: Primary touch-point with audience will be the web (web site, Facebook, etc.) but may also be at trade shows and in printed magazines
When: Audience can engage with iBird at any time
Why: Audience will have seen advertising, read reviews, heard by word of mouth, or arrived by Internet search, they are looking for mobile reference books (a library in your pocket)

Color Preferences

Green, blue, purple, orange. You can see the colors currently used in our iPhone product at www.ibird.com - green is the background color, and orange is the color of the bird. Not mandatory to use these colors but blue and orange is very over used today.

Our Ideas and Additional Information:

http://www.ibird.com

Themes

Colorful
Bright
Economical
Refined
Simple
Loud
Necessity
Modern
Exotic
Elegant
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

goofy166
United States
I am so blown away by the response to this auction, all of you are wonderful designers, and I am very impressed with the creativity and commitment to tweaking your work. I wish there could be more than one winner.

(A) The reason I like #90 (ranked #1)

1. I like the way the bird is abstract - the ones that use a "cartoonish" bird seem too much like twitter's icon and while they are playful they lack the sophistication I am looking for.

2. I like that the logo does not loudly yell the idea of "bird". The subtle nature is much more reflective of our ideas since iBird is not just a birding product, its a brand for ebooks of all types.

3. I also like the colors, because green and green or green and orange are the shades used in the color scheme of our product at http://www.ibird.com - the iPhone app in the banner floating above the ground - the background is green and the buttons are a different shade of green and the bird itself is orange. So use of that color would be nice but its not mandatory.

(B) The reason I like #100 (ranked #2)

1. Its very elegant, has dynamic movement. Font could be better.

(C) The reason I like #30 (ranked #3)

1. Really really clever putting the "i" inside the "B"
13 years ago
bugy
Australia
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
bugy.
=)
13 years ago
bugy
Australia
Goofy,

due to the prize money on offer here you are going to get a very large amount of entries. to make things easier both for you and for the designers could you please rank and move designs to 'not interested' each time you log in? (not leaving anything as "new / unranked")
it just keeps things much tidier this way and prevents designers from being lost in "unranked" not knowing if you like their design or how to further develop it.

thanks!
bugy
13 years ago
illumina
United States
what happened?? I thought there was 8 days left? Is this a bug or has the contest holder already decided?
I was about to submit and I get "The contest is in judging mode" :/
13 years ago
zrox
United States
Yes, CH's can end a contest at any time.

Congrats Sean!
13 years ago
RaspyDesign
United States
wow.
13 years ago
illumina
United States
It would be nice if we were given some notice, I think those of us who were working on something have completely wasted time, as it wont even be uploaded :/
Congrats Sean, it is a great design :)
13 years ago
ian
Indonesia
Congrats Sean. WOW!
13 years ago
goofy166
United States
Gosh I am sorry if I caused any of you designers problems, I thought it was fine to end the contest early and move on. I can see how it might be a problem if you had done work hoping it would be accepted as the winner but even if I gave a warning, how would I be sure everyone read it. And how long a warning. That just seems to complicate things. I sure didn't expect such a huge volume of ideas, but that seemed like a good thing. Anyway I will be back here with more job requests as well as showing the site to all my friends and workers so in the long run there will be more opportunities for everyone. Heck I wish I could have bought the first 14 ranked logos as they are all great.
13 years ago
TahiaDesign
Argentina
I was planning to enter...

Bad luck :(
13 years ago
illumina
United States
You have every right to end the contest early goofy, giving a warning is just a courtesy call to all designers who are working on something, while they probably wont win, their being able to upload their design allows them a sense of satisfaction that they didnt completely waste time, at least the design got seen etc.
13 years ago
goofy166
United States
Oh okay now I get it, seeing your work up here is a good feeling, even if there is no winning. And I see the meaning of gold, silver etc now.
13 years ago
SeanEstrada
United States
Thank you everybody for the kind words!
13 years ago