Finally, a field guide as light as a feather (optional)
What We Do
a. iBird products are reference topics contained on portable devices such as mobile phones, PDAs, Smartphone’s like the iPhone, such that the information is accessible in an intelligent manner not possible with books. Interactivity, multimedia, search ability, intelligent look up, sound and vast amounts of information are some of the highlights of the products. Currently the brand is expressed in an extremely popular product called iBird Explorer for the iPhone which turns the iPhone into a field guide to birds. In the future there will be products such as iBird Guide to Dogs, iBird Mechanics Bible, iBird Guide to Animals and Plants, etc.
Top Three Things to Communicate
#1 - Lightness
#2 - Speed
#3 - Intelligence
Our Target Audience:
Who: Target audience is anybody who reads, or listens, and owns a mobile computing device, or wants to own a mobile computing device
Where: Primary touch-point with audience will be the web (web site, Facebook, etc.) but may also be at trade shows and in printed magazines
When: Audience can engage with iBird at any time
Why: Audience will have seen advertising, read reviews, heard by word of mouth, or arrived by Internet search, they are looking for mobile reference books (a library in your pocket)
Green, blue, purple, orange. You can see the colors currently used in our iPhone product at www.ibird.com - green is the background color, and orange is the color of the bird. Not mandatory to use these colors but blue and orange is very over used today.